Principles of Consumer Behaviour

College notes from the Principles of Consumer Behaviour course. The notes are in English and from the lectures that were recorded in advance this year. The articles are also in the notes

A concise summary of the book: Consumer Behavior (by Schiffman & Wisenblit, 2015) for the course Principles of Consumer Behaviour of the Faculteit der Managementwetenschappen of the Radboud University. In this summary chapters 1-6, 9, 14 & 15 are included.

Summary of the book 'Consumer Behavior, Global Edition' by Schiffman, L.G. and J.L Wisenblit (2015). ISBN-number: 978-0-273-78713-6. Concludes all the chapters needed for the exam from the course 'Principles of Consumer Behavior' (chapter 1-9, 14 and 15).