Marketingcommunicatie

Summary of De Pelsmacker, P., Geuens, M., & Van den Bergh, J. (2017) .Marketing communications: A European perspective (6th Ed.). Pearson Education. Chapter 1-11, 13 and 14.

Summary of all lectures

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

Summary of the lectures of the course Marketing Communication. Pictures and examples from the lectures are added. Written in English with occasional Dutch translation. Suitable for first-year students of the bachelor CIW and IBC and pre-master students of CIW and IBC.

Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14

Summary of the complete book of Marketing Communication: De Pelsmacker, P., Geuens, M., and Van den Bergh, J. (2013). Marketing communications: A European perspective. 5th Ed. Pearson Education

Dutch summary of the course Marketingcommunication