International Brand Management

Radboud Universiteit Nijmegen (RU)

Here are the best resources to pass International Brand Management. Find International Brand Management study guides, notes, assignments, and much more.

All 23 results

Sort by

Samenvatting - International Brand Management (MAN-MMA035A) (Radboud University) Popular
  • Samenvatting - International Brand Management (MAN-MMA035A) (Radboud University)

  • Summary • 172 pages • 2024
  • This summary includes all topics covered during the courses in the International Brand Management course. Studying this summary resulted in my exam getting a 7 out of 7.
    (0)
  • $8.20
  • 1x sold
  • + learn more
International Brand Management College Notes International Brand Management College Notes
  • International Brand Management College Notes

  • Class notes • 56 pages • 2022
  • International Brand Management College Notes.
    (0)
  • $7.20
  • 9x sold
  • + learn more
International Brand Management Trial Exam International Brand Management Trial Exam
  • International Brand Management Trial Exam

  • Exam (elaborations) • 7 pages • 2022
  • This is a practice exam with open and multiple choice questions to test your knowledge about the theory of various articles and Keller's book. The document contains 44 questions and answers.
    (0)
  • $7.76
  • 7x sold
  • + learn more
Summary of the articles of Lei et al 2008 and Aaker et al 2000
  • Summary of the articles of Lei et al 2008 and Aaker et al 2000

  • Summary • 4 pages • 2021
  • The summary contains two summaries of the articles of Lei et al 2000: Negative spillover in brand portfolios: exploring the antecedents of asymmetric effects, and Aaker et al 2008: The brand relationship spectrum, the key to the brand architecture challenge.
    (0)
  • $3.32
  • + learn more
Summary Pogacar et al. (2021) Is Nestle a Lady? The Feminine Brand Name Advantage
  • Summary Pogacar et al. (2021) Is Nestle a Lady? The Feminine Brand Name Advantage

  • Summary • 6 pages • 2021
  • Available in package deal
  • Comprehensive summary of the article. Brand new article so it does not appear in other summaries.
    (0)
  • $6.09
  • 4x sold
  • + learn more
Summary of Steenkamp et al. (2010): A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products
  • Summary of Steenkamp et al. (2010): A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products

  • Summary • 7 pages • 2021
  • Available in package deal
  • Comprehensive summary of the article. Missing in almost all summaries
    (0)
  • $4.43
  • + learn more
Summary Kara (2018): We share; we connect: how shared brand consumption influences relational brand connections
  • Summary Kara (2018): We share; we connect: how shared brand consumption influences relational brand connections

  • Summary • 5 pages • 2021
  • Available in package deal
  • Comprehensive summary of the article. Missing in almost all summaries
    (0)
  • $5.54
  • 5x sold
  • + learn more
Summary Malär et al. (2011) Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
  • Summary Malär et al. (2011) Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

  • Summary • 5 pages • 2021
  • Available in package deal
  • Article Summary. Covers all the important information.
    (0)
  • $4.43
  • + learn more
Summary articles International Brand Management (MAN-MMA035A)
  • Summary articles International Brand Management (MAN-MMA035A)

  • Summary • 56 pages • 2020
  • Summary of all IBM mandatory articles. Also the articles that were no longer needed at the last are in it, these titles are highlighted in red.
    (1)
  • $4.43
  • 31x sold
  • + learn more