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Summary Marketing Communications, a European Perspective (IMC exam)
Summary • 14 pages • 2012

Summary of the following chapters: 2 Branding, 4 Target Groups, 5 Objectives, 7 Advertising, 8 Media Planning, 9 Advertising Research and 10 Public Relations

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IMC

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Summary Marketing Communications, a European Perspective (IMC exam)

As you read this, a fellow student has made another $4.70