Consumer Psychology

Maastricht University (UM)

Here are the best resources to pass Consumer Psychology. Find Consumer Psychology study guides, notes, assignments, and much more.

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Extended Summary Consumer Psychology Course including lectures, articles and tutorial notes Extended Summary Consumer Psychology Course including lectures, articles and tutorial notes
  • Extended Summary Consumer Psychology Course including lectures, articles and tutorial notes

  • Summary • 103 pages • 2020
  • For my master Strategic Marketing at Maastricht University I created an extended summary of the course Consumer Psychology including all lectures; a guest lecture; chapters and articles we had to read for tutorials and lectures; as well as my tutorial notes. This summary provides a nice overview of the course and helps you study and pass for the exam. Article List: A perspective on judgment and choice – Kahneman 2003; Heart and mind in conflict: The interplay of affect and cognition in con...
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Presentation Cost of Social Norms
  • Presentation Cost of Social Norms

  • Presentation • 101 pages • 2019
  • Presentation about the cost of social norms. Provides a strong basis to study from or to develop an individual presentation.
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Presentation Relativity
  • Presentation Relativity

  • Presentation • 93 pages • 2019
  • Presentation about relativity. Provides a strong basis to study from or to make an individual presentation.
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Notes One-Pager for Consumer Psychology EBC4079
  • Notes One-Pager for Consumer Psychology EBC4079

  • Summary • 44 pages • 2018
  • All the articles summarized in one page. Includes Malhorta book.
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