Management of Organization and Marketing

Maastricht University (UM)

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Summary: whole book 'Management of Organisations and Marketing' (compiled from: 'Management An Introduction' and 'Marketing And Introduction'
  • Summary: whole book 'Management of Organisations and Marketing' (compiled from: 'Management An Introduction' and 'Marketing And Introduction'

  • Summary • 46 pages • 2017
  • This is a summary of all of the exam relevant content that is in the book 'Management of Organisations and Marketing'. Compiled from Boddy & Armstrong and Kotler (2017), Management of Organisations and Marketing, Harlow: Pearson Education, Second Edition. All Chapters except for Chapter 4 - Managing Internationally - only 4.1, 4.5, 4.6, 4.7 and 4.9 and for Chapter 16 - Sustainable Marketing – only from page 485 onwards.
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Summary Year 1 Period 1 MoM - Marketing
  • Summary Year 1 Period 1 MoM - Marketing

  • Summary • 25 pages • 2016
  • Summary of the Marketing part of the first year course MoM in period 1. It contains chapters 1, 2, 3, 5, 6, 15 and part of 16. These are all the exam relevant chapters.
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Management of Organization
  • Management of Organization

  • Summary • 17 pages • 2012
  • Management of Organization part of the course Management of Organization and Marketing
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Marketing
  • Marketing

  • Summary • 11 pages • 2012
  • Marketing part of the course Management of Organization and Marketing
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