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Consumer Behavior and branding

Hogeschool Utrecht (HU)

Here are the best resources to pass Consumer Behavior and branding. Find Consumer Behavior and branding study guides, notes, assignments, and much more.

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Summary Consumer Behaviour and Branding

  • Summary Consumer Behaviour and Branding

  • Summary • 30 pages • 2019
  • Summary of the course Consumer Behaviour and Branding.
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Consumer behaviour, Innovation and Branding Consumer behaviour, Innovation and Branding

  • Consumer behaviour, Innovation and Branding

  • Summary • 13 pages • 2017
  • English summery, consist of: * Book 1: Consumer behaviour: A european outlook 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,8,9,10,11,13) * Book 2: Strategic brand management: A european perspective 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,13) * Article 1: Cialdini's six principles of influence
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Summary Consumer behavior Summary Consumer behavior

  • Summary Consumer behavior

  • Summary • 37 pages • 2016
  • Note: does not include all the chapters of the book, and contains PowerPoint slides on Branding.
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