Consumer Behaviour and Innovation

Hogeschool Utrecht (HU)

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Summary Consumer Behaviour Summary Consumer Behaviour
  • Summary Consumer Behaviour

  • Summary • 84 pages • 2014
  • Summary of the book "Consumer Behaviour - A European Outlook" (Second Edition) (ISBN 9780273736950) by Leon G. Schiffman, Lesie Lazar Kanuk and Havard Hansen, all chapters summarized
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