E commerce

Here at the summary of Fletcher's Tourism book. This material is necessary for the preparation of the case study 1.4 of the subjects ecommerce and IBC. the pages 589-614 are about edestinatios, ICTs, eTravel agencies and more. Actually everything online. Summary chapter 22

Summary for the colleges of E-commerce and distribution. This course will be tested in the case test of period 2 in the minor E-touroperating. This summary is mostly in English and some parts are in Dutch. In this summary, the following topics are covered: marketing planning, web analytics, online marketing funnel and SEO.

Summary of the lessons of e-commerce, which is tested in the test of the minor E-touroperating from the study HTRO. This summary covers the following topics emerged: developing effective websites, digital business strategy, digital marketing, customer relationship management and social media. This summary is in English, sometimes with a single explanation in Dutch.