Hogeschool InHolland • International Tourism Management

Research Methods For Business Students summary for the first exam of year 1 (International Tourism Management, InHolland) TME. Chapters 2, 3, 10.1, 11.1

This is a short summary of all the things you need to know for the exam of research in period 1.1.

Summary for E-commerce year 1, term 3 What is included: * Fletcher, J., Fyall, A., Gilbert, D., & Wanhill, S. (2013). Tourism Principles and Practise (5 ed.). Harlow: Pearson Education Limited. chapter 22 * Kotler, P., Armstrong, G., Harris, L., Piercy, N., Broere, F., Borchert, T., Vink, L. (2017). Principels of Marketing (7 ed.). Amsterdam: Pearson Education Benelux. chapter 16 *Powerpoints * Sheet from BB *M – booklet to be obtained through the Inholland library.

Summary for tour-operating term 1.3 (can also be used for trends in tourism, tourism product, introduction to tourism). Fletcher, J., Fyall, A., Gilbert, D., & Wanhill, S. (2013). Tourism Principles and Practise (5 ed.). Harlow: Pearson Education Limited. Chapter 16 and 17, pages 395-407 and Pages 425-429.

Change management period 2.1 summary. Includes: Four Approaches to individual Change, the Learning Dip, Kolb's learning cycle, changing behaviour, McGregor’s Theory X and Theory Y, Herzberg’s Motivating Factors:, Kubler-Ross Model, Satir's Model, Myers Briggs Type Indicator, Four approaches to change, Team change, Organisational change, Lewin’s three step model, Kotter’s eight step model, Lewin – Force Field Analysis, Beckhard and Harris’ Change Formula, Leaderhsip roles, Restructuri...

A clear overview of terms (with definitions) used in HRM.

Summary incl. sales department, distribution channel, importance sales in tourism, customer rating, tasks account manager, (contents) sales plan, organisation, SWOT, Segmentation, Typologie of Handy, DESTEP/PESTEL, SERVQUAL, fam trip, sales activities, sales/elovator pitch, B2B/B2C, Direct Marketing, buying decision process, Internet 2.0 and more.

Intercultural Business cultures & Branding term 1.4

Financial Management summary incl. calculations, direct/indirect costs, Single Surcharge Method, Absorption Costing, Break-Even Point, Capacity utilisation, Profit, example exercises.

English summary: Units 7, 8, 9, 10, 11 and 12 of Market Leader Upper Intermediate 3rd edition.