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This summary is written on the entire course of Introduction to Export Management given at European Studies at THUAS. It includes chapter 1-11 of the book Export Planning and some extra's from the lectures.

This document includes all the notes of marketing planning and strategic management. Two books are covered: Fundamentals of Strategy and the Marketing Plan Handbook. The chapters that are covered are 1,4,6,8 and 10 for the marketing plan handbook and chapters 4,6,7,8 of fundamentals and strategy. Do keep in mind that the book is always useful because it covers all the information in more detail than the lectures. It also contains many examples which are needed for the exam. Lastly, the write...

This is a summary of Operations & Supply chain.

ISBN: 978-0-13-266425-7 by Kevin Lane Keller

Summary of Marketing Planning and Strategic Management. Consists of all the chapters of the book and the information of the lectures. Second-year course of European Studies.

This summary is written for the test of the private-specialization course named: ''Marketing Planning and Strategic Management''

This is a summary of the European Studies second years course Marketing Planning and Strategic Management. This summary includes chapters from 2 different books that were both discussed during the course.