Marketing Planning and Strategic Management

This document includes all the notes of marketing planning and strategic management. Two books are covered: Fundamentals of Strategy and the Marketing Plan Handbook. The chapters that are covered are 1,4,6,8 and 10 for the marketing plan handbook and chapters 4,6,7,8 of fundamentals and strategy. Do keep in mind that the book is always useful because it covers all the information in more detail than the lectures. It also contains many examples which are needed for the exam. Lastly, the write...

Summary of Marketing Planning and Strategic Management. Consists of all the chapters of the book and the information of the lectures. Second-year course of European Studies.

The summary consists the chapter summarized of the course Marketing Planning.

This summary is written for the test of the private-specialization course named: ''Marketing Planning and Strategic Management''

This is a summary of the European Studies second years course Marketing Planning and Strategic Management. This summary includes chapters from 2 different books that were both discussed during the course.

Summary of all important aspects of the Marketing Planning & Strategic Management exam including tables and pictures.

Summary of the course marketing planning and strategic management given at the Hague University European studies

Summary of The Marketing Plan Handbook, fifth edition. This summary covers chapter 1, 4, 6, 8 and 10.

This document sums up all the slides and the most important points told by the teacher.