Exportmanagement

In dit document staan alle aantekeningen van de lessen, PowerPoints en van de gegeven literatuur van het vak Export management. Dit is inclusief de hoofdstukken van het boek Global Marketing van Svend Hollensen (laatst gangbare editie 2022). Het vak Export management wordt gegeven in het vierde jaar van Commerciële economie aan de Fontys in Eindhoven. Let op deze samenvatting is in het Engels! This document contains all notes of the lessons, PowerPoints and of the given literature of th...

Samenvatting Export Management - a European Perspective H 1,2,5,6,7,8,9,10,11,12,14,15,16 &17

Practice Test Export Management 2019 with answers.

Summary of Export management with the following subjects: - Globalization - Internationalization - Glocalization - Pro-active & reactive export motives - Internal triggers & external triggers - Export risks - Home country environment - Host country environment - Culture - IMS model - Entry mode selection - Export entry modes - Intermediate export modes - Hierarchical export modes - Piracy - Incoterms

Summary Exportmangement (English) originally written for the course Commercial Economics, grade 4 at Fontys in Eindhoven. The summary consists of the college slides, relevant images and the book: Global Marketing by Svend Hollensen 7th edition (ISBN 9781292100111), with the chapters: p1.1 t/m 1.6 H2, p6.1 t/m p6.2, H7, H8, H9, H10, H11, H12, p14.4 and p15.6. In the summaries, enumerations have been used as much as possible to easily remember topics. In addition, the summary is provided with more...

Notes of all lessons from the course Export Management given in the fourth year of the commercial economy course at the Fontys Eindhoven Eindhoven location. The lessons were given in 2018/2019 by teacher Hummelink.

Summary of the Executive Management Colleges given in the 4th grade at the Business Economics at Fontys Hogescholen in Eindhoven

Summary in English. Chapter H8 H14 H15 H16 H10 H11