Marketing strategy

This extensive and detailed summary of the course Marketing Strategy is all you need to prepare for the exam! It covers all the lectures, case studies and the MC practice questions + answers as presented in class. The summary is written in the academic year 2023/2024. I scored a 9.4 after studying this summary only, and so can you!

Summary of all the articles and cases for Marketing Strategy. This summary includes all obligatory readings and cases. I have updated the summary after the exam to make sure all important information is included. The course Marketing Strategy was taught by Steven Sweldens and Serena D'Hooge in the master's program Marketing Management at Erasmus University (RSM).

Lecture notes for thee course Marketing Strategy at the MSc Marketing Management

Summary of all the lectures of Marketing Strategy. This summary includes lecture notes and screenshots of the most important figures from the slides. I have updated the summary after the exam, so all important information is covered. The course Marketing Strategy was taught by Steven Sweldens and Serena D'Hooge in the master program Marketing Management at the Erasmus University (RSM).

Everything discussed in the lecture about the material and content is explained. A deeper explanation is given of the most important/difficult concepts. The cases and their discussions are included.

Very well structured lecture notes of all 10 lectures. Complete overview of course material including case studies of LGE, TomTom, New Coke, Cialis, Danone, Renova, etc... All I needed for my exam was this document.

This summary is for the course Marketing Strategy (BM04MM). This is a summary of all of the lectures for the exam. It also includes summaries of the case discussions and figures from the slides for extra clarity.

This summary covers all mandatory articles for the course Marketing Strategy (BM04MM), excluding the case studies. It includes the most important parts and concepts from all articles, and has some important figures from the articles.