Erasmus Universiteit Rotterdam (EUR) • MSc Marketing Management
Latest uploads for MSc Marketing Management at Erasmus Universiteit Rotterdam (EUR). Looking for MSc Marketing Management notes at Erasmus Universiteit Rotterdam (EUR)? We have lots of notes, study guides and study notes available for MSc Marketing Management at Erasmus Universiteit Rotterdam (EUR).
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Courses MSc Marketing Management at Erasmus Universiteit Rotterdam (EUR)
Notes available for the following courses of MSc Marketing Management at Erasmus Universiteit Rotterdam (EUR)
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Advertising and Communication BMME053 2
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Behavioural Economics 1
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Branding FEM11031 2
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Communication & Advertising 1
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Consumer Behaviour BM01MM 4
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Consumer Marketing Research BM02MM 3
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Corporate Finance 1
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Information Strategy 1
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Marketing Strategy MB04MM 9
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Marketing Strategy Research BM05MM 3
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Research Methods 1
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Strategic Management 1
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Supply Chain Management 1
Popular books Erasmus Universiteit Rotterdam (EUR) • MSc Marketing Management
J. Armstrong • ISBN 9780230285804
Latest notes & summaries Erasmus Universiteit Rotterdam (EUR) • MSc Marketing Management
This extensive document should be used from the start of the course. Print it to take notes during lectures and use it for the open-book exam. 
+ 
GET ALL THESE BENEFITS: 
+ 
Safe yourself 80+ hours by using this as your coursebook: 
- Use it to get FULL POINTS for the bonus quizzes! 
- Use it for the mandatory reading! 
- Use it to ACE the open-book exam! 
+ 
Save yourself 75%! 
132 pages total instead of 508! 
+ 
Use this to save yourself time while still getting all the knowledge! 
+ 
Pri...
- Book
- Summary
- • 132 pages's •
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Erasmus Universiteit Rotterdam•Advertising and Communication
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Persuasive Advertising • J. Armstrong• ISBN 9780230285804
Preview 4 out of 132 pages
This extensive document should be used from the start of the course. Print it to take notes during lectures and use it for the open-book exam. 
+ 
GET ALL THESE BENEFITS: 
+ 
Safe yourself 80+ hours by using this as your coursebook: 
- Use it to get FULL POINTS for the bonus quizzes! 
- Use it for the mandatory reading! 
- Use it to ACE the open-book exam! 
+ 
Save yourself 75%! 
132 pages total instead of 508! 
+ 
Use this to save yourself time while still getting all the knowledge! 
+ 
Pri...
This summary includes all obligatory course materials: 
- Full textbook Persuasive Advertising by Scott Armstrong 
- Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker 
- Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis 
- Articles from Goldenberg 
 
This summary also includes the most important lecture notes. 
Notes from the guest lecture are NOT included. 
 
Good luck with the exam! :)
- Book
- Summary
- • 31 pages's •
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Erasmus Universiteit Rotterdam•Advertising and Communication
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Persuasive Advertising • J. Armstrong, J. Scott Armstrong• ISBN 9781403913432
Preview 3 out of 31 pages
This summary includes all obligatory course materials: 
- Full textbook Persuasive Advertising by Scott Armstrong 
- Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker 
- Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis 
- Articles from Goldenberg 
 
This summary also includes the most important lecture notes. 
Notes from the guest lecture are NOT included. 
 
Good luck with the exam! :)
English summary of all lectures of Consumer Marketing Research at Rotterdam School of Management, followed in block 1 of college year . This summary covers content of all lectures and workshop sessions. Based on this summary, two 7+ grades are achieved.
- Summary
- • 62 pages's •
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Erasmus Universiteit Rotterdam•Consumer Marketing Research
Preview 4 out of 62 pages
English summary of all lectures of Consumer Marketing Research at Rotterdam School of Management, followed in block 1 of college year . This summary covers content of all lectures and workshop sessions. Based on this summary, two 7+ grades are achieved.
Summary of the whole course including relevant pictures. With this summary, I obtained an 8.5 without studying (open book exam)
- Summary
- • 43 pages's •
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Erasmus Universiteit Rotterdam•Branding
Preview 4 out of 43 pages
Summary of the whole course including relevant pictures. With this summary, I obtained an 8.5 without studying (open book exam)
everything discussed in the lectures, needed for the exam, is described and explained. A summary of the end of every lecture is provided. Figures are included to make concepts clearer and easier for understanding.
- Summary
- • 36 pages's •
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Erasmus Universiteit Rotterdam•Consumer Behaviour
Preview 4 out of 36 pages
everything discussed in the lectures, needed for the exam, is described and explained. A summary of the end of every lecture is provided. Figures are included to make concepts clearer and easier for understanding.
Everything discussed in the lecture about the material and content is explained. A deeper explanation is given of the most important/difficult concepts. The cases and their discussions are included.
- Summary
- • 56 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy
Preview 4 out of 56 pages
Everything discussed in the lecture about the material and content is explained. A deeper explanation is given of the most important/difficult concepts. The cases and their discussions are included.
Very well structured lecture notes - all 7 - including a recap with example questions. Including tutorials, case studies and lectures. All I needed for the exam was this document.
- Package deal
- Class notes
- • 35 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy Research
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Block 2 MM: Marketing Strategy + Research• By riannestals
Preview 4 out of 35 pages
Very well structured lecture notes - all 7 - including a recap with example questions. Including tutorials, case studies and lectures. All I needed for the exam was this document.
Very well structured lecture notes of all 10 lectures. Complete overview of course material including case studies of LGE, TomTom, New Coke, Cialis, Danone, Renova, etc... All I needed for my exam was this document.
- Package deal
- Class notes
- • 50 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy
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Block 2 MM: Marketing Strategy + Research• By riannestals
Preview 4 out of 50 pages
Very well structured lecture notes of all 10 lectures. Complete overview of course material including case studies of LGE, TomTom, New Coke, Cialis, Danone, Renova, etc... All I needed for my exam was this document.
All 7 lectures are captured in this document, very well structured. Including a practice exam (questions + answers). My grade: 8.5
- Package deal
- Class notes
- • 47 pages's •
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Erasmus Universiteit Rotterdam•Consumer Marketing Research
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Block 1 MM: Consumer Behavior + Research• By riannestals
Preview 4 out of 47 pages
All 7 lectures are captured in this document, very well structured. Including a practice exam (questions + answers). My grade: 8.5
All 10 lectures of Dan Schley are discussed in my notes. All you have to know for the exam, even articles are discussed. A clear structure will help you learn for the exam. My grade: 8.0
- Package deal
- Class notes
- • 59 pages's •
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Erasmus Universiteit Rotterdam•Consumer Behaviour
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Block 1 MM: Consumer Behavior + Research• By riannestals
Preview 4 out of 59 pages
All 10 lectures of Dan Schley are discussed in my notes. All you have to know for the exam, even articles are discussed. A clear structure will help you learn for the exam. My grade: 8.0