Marketing

Includes the summary of Marketing Management book and other course material. Could be used instead of the book, as it is a broad summary. Main book: Marketing Management. Chapter 1-6, 9-11, 16, 19-22

This study guide will help you with the course Marketing at EUC. It is therefore designed specifically for EUC students. Good luck with your exams! It is based on the book Marketing Management from Kotler and Ketler 15th edition. Chapter 1, 2, 3, 4, 5, 6, 8, 9, 10, 11, 13, 16, 19, 20 are the chapter that are in this summary. Deze samenvatting zal je helpen met het vak Marketing van EUC. Het is specifiek voor EUC studenten, maar het kan jouw ook helpen! Veel success met je tentamen. De sa...

*New* get it cheaper: . Complete summary for the Erasmus School of Economics Marketing course. It features all the important theory that you need to pass the exam, during my time as a TA I also used it to explain part of the theory necessary in tutorials About me: I've been making summaries for 6 years now and have learned what it takes to make a summary that helps me accomplish my goals. I've recently decided to sell my summaries online so they can help you too!

Very in-depth summary of this course, includes all content of the book. Had one of the highest grades in the year.

Extensive summary of the basic marketing concepts, including SWOT analyses, marketing mix (the 4 P's), consumer behaviour, market research, and product life cycle.

abstract required reading Kotler & Keller