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Business Innovation

Breda University of Applied Sciences

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Business Model Generation

Business Model Generation

Alexander Osterwalder

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Business Model Canvas Business Model Canvas

  • Business Model Canvas

  • Summary • 9 pages • 2019
  • This is a summary of 8 pages of the first chapter from the book Business Model Generation, by Osterwalder and Pigneur (2010). It provides an extensive explanation of each of the nine building blocks of the Business Model Canvas.
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