BUSINESS BMAL 590 Marketing

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[Sloved] BUSINESS BMAL 590 Marketing
  • [Sloved] BUSINESS BMAL 590 Marketing

  • Exam (elaborations) • 7 pages • 2020
  • 1. What is Marketing? a. Marketing Is Am Exchange Relationship i. The customer seeks benefits from the company and expects to pay ii. The Company offers benefits to its customers and seeks profits b. Why Is Marketing Important? i. The goal is to build and maintain relationships with the customer c. The Marketing Framework i. 5Cs: 1. Customer 2. Context:includesthe macro-environment: the economy, legal constraints, cultural differences, and global segments 3. Collaboration 4. Competitors 5. Hel...
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