q4 final exam intro mkt1

Final Exam >> Introduction to Marketing 1. Professor Kahn demonstrated the use of a Value Map. According to the Fair Value framework and to the lecture, what should companies try to do? • Offer better than fair value on all three bundles. • Offer fair value on all three bundles. • Offer fair value on two bundles and offer better than fair value on the other bundle. 2. In the STP framework, what does “STP” stand for? • Segmentation; targeting; pricing • Sizing; tabu...