MNM2606

MNM2606 Essentials of Marketing Study Unit 1 (Pages 1 to 12 and 14 to 19) 1.1 Introduction - Marketing is a fundamental part of our daily lives - We are bombarded by adverts, sales calls, email pitches etc. - Half of every rand we spend pays for marketing costs - Role that marketing plays strongly influenced by its philosophy and orientation. - *Production-orientated organisation doesn’t place emphasis on desires and needs of marketplace but focuses on organisation’s internal capabil...

MNM2606 Essentials of Marketing Study Unit 1 (Pages 1 to 12 and 14 to 19) 1.1 Introduction - Marketing is a fundamental part of our daily lives - We are bombarded by adverts, sales calls, email pitches etc. - Half of every rand we spend pays for marketing costs - Role that marketing plays strongly influenced by its philosophy and orientation. - *Production-orientated organisation doesn’t place emphasis on desires and needs of marketplace but focuses on organisation’s internal capabil...