MNM2602 Essentials of Marketing (MNM2602)

MNM2602 EXAM NOTES. MNM2602 - Essentials Of Marketing. Marketing Objectives  Profit: how much gross profit is the business aiming to make per line or item.  Customer Orientation: the business’s main focus is to satisfy the needs and wants of the consumer.  Survival and growth: keep up with changing demands by either developing new products or cutting products.  Sales and market share: increase market share through differentiation, adding new lines or spreading other geographic ...