MNM1503 Introduction to Marketing

CHAPTER LAYOUT: Chapter 1: Fundamentals of marketing Chapter 2: Marketing environments Chapter 3: Consumer behaviour Chapter 4: Marketing information and research Chapter 5: STP Process Chapter 6: Product decision Chapter 7: Pricing decisions Chapter 8: Promotion decisions Chapter 9: Distribution decisions  Marketing is the process of planning and executing the conception, pricing, marketing communication and distribution of ideas, products, and services to create exchanges that...

MNM1503 ASSIGNMENT 02 QUESTION 1 The market environment refers to those elements that are influenced by the organisation b*ut which cannot be controlled by the organisation. Which of the following forces outside the business refers to the market environment? 1. Consumers, suppliers and competitors. 2. Consumers, economic environment and international environment. 3. Suppliers, socio-cultural environment and consumers. 4. Physical environment, suppliers and consumers. QUESTION 2 Whi...

MARKETING An Introduction M C Cant (editors) CHAPTER LAYOUT: Chapter 1: Fundamentals of marketing Chapter 2: Marketing environments Chapter 3: Consumer behaviour Chapter 4: Marketing information and research Chapter 5: STP Process Chapter 6: Product decision Chapter 7: Pricing decisions Chapter 8: Promotion decisions Chapter 9: Distribution decisions  Marketing is the process of planning and executing the conception, pricing, marketing communication and distribution of ideas, ...

MNM1503 NOTES CHAPTER 1 INTRODUCTION TO MARKETING OVERVIEW OF MARKETING When one talks about promotion, many people assume that it is all about advertising. However, marketing includes market research, targeting, sales promotion, personal selling, social media and broadcast, customer relationship management, public relations, publicity, sponsorship, networking and direct marketing. Marketing has to match the right message to the right person. Thus, marketing is used by organisations to ...

MNM1503 EXAM PACK 2021

MNM1503 NOTES CHAPTER 1 INTRODUCTION TO MARKETING OVERVIEW OF MARKETING When one talks about promotion, many people assume that it is all about advertising. However, marketing includes market research, targeting, sales promotion, personal selling, social media and broadcast, customer relationship management, public relations, publicity, sponsorship, networking and direct marketing. Marketing has to match the right message to the right person. Thus, marketing is used by organisations to ...

CHAPTER LAYOUT: Chapter 1: Fundamentals of marketing Chapter 2: Marketing environments Chapter 3: Consumer behaviour Chapter 4: Marketing information and research Chapter 5: STP Process Chapter 6: Product decision Chapter 7: Pricing decisions Chapter 8: Promotion decisions Chapter 9: Distribution decisions  Marketing is the process of planning and executing the conception, pricing, marketing communication and distribution of ideas, products, and services to create exchanges that...

MNM1503 - Introduction To Marketing Oct_Nov_2017_memo__1_.docx