MNG3701 Strategic Planning 111A (MNG3701)

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1. INTRODUCTION Business organisations operate in an ever and rapidly changing environment due to dynamic external factors. It is therefore important for any organisation to constantly evaluate it internal and external environment to maintain and sustain its competitive advantage by analysing micro-environment, it particular industry and macro-economics. For the purpose of the study case project the essay will concentrate on the internal environment analysis, the strengths and weakne...

Strategic Management & Strategic Planning Process summary 2021

1. INTRODUCTION There are so many factors and complicated environmental changes, including cultural and political, that strategic management should be seen as essential to the management process of any organisation. 2. DEFINITION 2.1 STRATEGIC MANAGEMENT- Is a deliberate effort by the organisation to allocate resources in such a way that the organisation could realise an above average return on investment in order to have a competitive advantage over its competitors over long-term for the we...