COM3703 Media Studies: Content, Audiences and Production (COM3703)

COM3703 – MEDIA STUDIES: MEDIA CONTENT & AUDIENCES CHAPTER 1: QUANTITATIVE CONTENT ANALYSIS 1.1 INTRODUCTION Content of mass communication contains numerous cluses about many of the other hidden forces that helped to shape the message, by analyzing the content we can make inferences about the people organisations and even the environment that helped to produce that content. By analyzing two different newspapers we can see that they are target and designed for different audiences. We can...

COM3703_ PORTFOLIO ASSIGNMENT ASSIGNMENT 3. COM3703 - Media Studies: Content, Audiences And Production. MEDIA LANGUAGE AND DISCOURSE 3.1 3.1.1 Sonderling (2018:89), states that Semiotics considers language as a system of signs, rules and conventions and explains how such signs are used for signification or how meaning can be constructed Semantics is concerned with the study of meaning of words and sentences. Both are interested in the study of language as a sign system and finally pragmati...

TABLE OF CONTENTS PAGE DECLARATION OF OWN WORK 4 1. INTRODUCTION 5 2. QUANTITATIVE CONTENT ANALYSIS 6 2.1.The research problem 6 2.2.Research questions 6 2.3.Method 6 2.3.1. Quantitative content analysis 6 2.3.2. Units of analysis 6 2.3.3. Categories 7 2.4.Findings 7 2.5.Analysis 8 3. MEDIA AUDIENCE THEORY 9 3.1.Introduction 9 3.2.Critical Discussion 9 3.3.Analysis and interpretation 10 3.4.Conclusion 12 4. NARRATIVE ANALYSIS 13 4.1.Essay Breakdown 13 4.1.1. Introduction 13 4...

TABLE OF CONTENTS PAGE 1 INTRODUCTION .......................................................................................................................... 5 2 TEXTUAL ANALYSIS: NARRATIVE AND ARGUMENT .................................................................. 5 2.1 Television Drama Series............................................................................................................. 5 2.1.1 The name of the television programme and the episode .........................

COM 3703 ASSIGNMEMT 3 2021 TABLE OF CONTENTS PAGE 1 INTRODUCTION .......................................................................................................................... 5 2 TEXTUAL ANALYSIS: NARRATIVE AND ARGUMENT .................................................................. 5 2.1 Television Drama Series............................................................................................................. 5 2.1.1 The ...