COM3701 Marketing Communication

Marketing context (chapter 5)  Definition of marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large’. (American Marketing Association, 2009) Key elements of the 2008 definition of marketing by the American Marketing Association (2009): Activity, processes Marketing is no longer a function – also an educational process Set of instit...

COM3701 EXAM PACK LATEST AND VERIFIED.

1. The Marketing Context 1. Definition of marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large’. (American Marketing Association, 2009) Key elements of the 2008 definition of marketing by the American Marketing Association (2009): Activity, processes Marketing is no longer a function – also an educational process Set of institution...

COM3701 EXAM PACK-EXAM Q AND A -VERIFIED

Marketing context (chapter 5)  Definition of marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large’. (American Marketing Association, 2009) Key elements of the 2008 definition of marketing by the American Marketing Association (2009): Activity, processes Marketing is no longer a function – also an educational process Set of instit...

The study units and the relevant sections in the prescribed book are as follows: Study unit 1 The marketing context Chapter 5 of the prescribed book In this study unit we contextualise the marketing context in terms of its definition and history, marketing perspectives, the traditional marketing mix, marketing management, communication in the marketing context, and promotion and other communication processes. Study unit 2 Integrated marketing communication Chapter 6 of the prescribed book ...