COM3701 Marketing Communication

QUESTIONS WITH ANSWERS

the document has the latest questions and elaborate answers

the document has the latest questions and updated solutions

COM3701 EXAM PACK 2023

COM3701 EXAM PACK 2023

Recent exam questions and answers and summarized notes for exam preparation.

questions with well outlined answers for exam preparations. compiled from past years

COM3701 SUMMARY 2022 1. The Marketing Context 1. Definition of marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large’. (American Marketing Association, 2009) Key elements of the 2008 definition of marketing by the American Marketing Association (2009): Activity, processes Marketing is no longer a function – also an educational pro...

Table of contents Contents Page ADENDUM A: DECLARATION OF OWN WORK 3 1. GLOBALISATION 5 2. MARKETING PLAN 6-7 3. ONLINE RETAIL STORE 8 3.1. Five internet resources 8 3.2. Online marketing 8 4. INTERACTIVE MODEL OF COMMUNICATION 9-10 ADENDUM B: SOURCE LIST 11

1. The Marketing Context 1. Definition of marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large’. (American Marketing Association, 2009) Key elements of the 2008 definition of marketing by the American Marketing Association (2009): Activity, processes Marketing is no longer a function – also an educational process Set of institution...