OLPD 4426
University Of Minnesota
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OLPD 4426 CRM STUDY GUIDE
- Other • 25 pages • 2021
- $15.49
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Chapter 1: Introduction to CRM
1. Definitions of CRM?
-CRM is an information industry term for methodologies, software, and usually internet capabilities that
help an enterprise manage customer relationships in an organized way
-CRM is a business strategy that maximizes profitability, revenue and customer satisfaction by organizing
around customer segments, fostering behavior that satisfies customers, and implementing customercentric processes.
2. Types of CRM?
1. Strategic - Strategic CR...
Other
OLPD 4426 CRM STUDY GUIDE
Last document update:
ago
Chapter 1: Introduction to CRM 1. Definitions of CRM? -CRM is an information industry term for methodologies, software, and usually internet capabilities that help an enterprise manage customer relationships in an organized way -CRM is a business strategy that maximizes profitability, revenue and customer satisfaction by organizing around customer segments, fostering behavior that satisfies customers, and implementing customercentric processes. 2. Types of CRM? 1. Strategic - Strategic CR...
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