Edith Cowan University (ECU )
Latest uploads at Edith Cowan University (ECU ). Looking for notes at Edith Cowan University (ECU )? We have lots of notes, study guides and study notes available for your school.
-
65
- 0
- 0
All courses for Edith Cowan University (ECU )
-
Consumer Behaviour 7
-
Criminology 1
-
CSG1105 Applied Communications CSG5142 11
-
CSG1132 Communicating in an IT Environment u65 3
-
CSG1206 Operating System u65 2
-
CSG4130 / CSG1105 Applied Communications u65 5
-
CSG4130 Applied Communication U65 2
-
CSI1101 Computer Security u65 5
-
ENS1161 Computer Fundamentals u65 18
-
International Business 9
-
MAT2437 - Differential Equations 1
-
SG4130/CSG1105 Applied Communications u65 1
Latest notes & summaries Edith Cowan University (ECU )
Key areas covered include: 
- Attitudes 
- Intentions 
- The concept of attitudes 
- Formation of attitudes 
- Attitude consistency 
- Hierarchies of effect 
- Fishbein's multi attribute model of attitude 
- Theory of reasoned action
- Summary
- • 10 pages's •
-
Edith Cowan University•Consumer Behaviour
Preview 2 out of 10 pages
Key areas covered include: 
- Attitudes 
- Intentions 
- The concept of attitudes 
- Formation of attitudes 
- Attitude consistency 
- Hierarchies of effect 
- Fishbein's multi attribute model of attitude 
- Theory of reasoned action
Key areas covered include: 
- The Motivation Process 
- Need recognition 
- Drive strength 
- Instinct, Drive, and Expectancy theories 
- Drive direction 
- Needs vs. Wants 
- Motivational Conflict 
- Hidden motives 
- Involvement 
- Ego involvement 
- Felt Involvement 
- Individual characteristics 
- Product characteristics 
- Situational influences 
- Intrinsic and situational self relevance
- Summary
- • 8 pages's •
-
Edith Cowan University•Consumer Behaviour
Preview 2 out of 8 pages
Key areas covered include: 
- The Motivation Process 
- Need recognition 
- Drive strength 
- Instinct, Drive, and Expectancy theories 
- Drive direction 
- Needs vs. Wants 
- Motivational Conflict 
- Hidden motives 
- Involvement 
- Ego involvement 
- Felt Involvement 
- Individual characteristics 
- Product characteristics 
- Situational influences 
- Intrinsic and situational self relevance
Key areas covered include: 
- Defining consumer behaviour 
- Exchange 
- The dynamic nature of Consumer Behaviour 
- Consumer behaviour or consumer buying? 
- The Process of Consumer Behaviour 
- Consumer Behaviour Paradigms 
- The information processing paradigm - Positivism 
- The experiential paradigm - interpretivism 
- The dark side of Consumer Behaviour
- Summary
- • 5 pages's •
-
Edith Cowan University•Consumer Behaviour
Preview 2 out of 5 pages
Key areas covered include: 
- Defining consumer behaviour 
- Exchange 
- The dynamic nature of Consumer Behaviour 
- Consumer behaviour or consumer buying? 
- The Process of Consumer Behaviour 
- Consumer Behaviour Paradigms 
- The information processing paradigm - Positivism 
- The experiential paradigm - interpretivism 
- The dark side of Consumer Behaviour
The following provides a summary of the perception concept of the Consumer Behaviour section of marketing. 
Key areas covered include: 
- Internal influences 
- Cognition and affect 
- The relationship between affect and cognition 
- Perceptual process 
- Sensory Systems 
- Sensory thresholds 
- Subliminal Persuasion 
- Attention 
- Perceptual selection 
- Interpretation 
- Inferences 
- Semiotics 

- Summary
- • 7 pages's •
-
Edith Cowan University•Consumer Behaviour
Preview 2 out of 7 pages
The following provides a summary of the perception concept of the Consumer Behaviour section of marketing. 
Key areas covered include: 
- Internal influences 
- Cognition and affect 
- The relationship between affect and cognition 
- Perceptual process 
- Sensory Systems 
- Sensory thresholds 
- Subliminal Persuasion 
- Attention 
- Perceptual selection 
- Interpretation 
- Inferences 
- Semiotics