Chap004 TEST BANK Basic Marketing by E. Jerome McCarthy, 18th edition,
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98. (p. 89) A ______________ market is a market with broadly similar needs and sellers offering various--and often diverse--ways of satisfying those needs. A. homogeneous B. product C. relevant D. generic E. target ans.D
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98. (p. 89) A ______________ market is a market with broadly similar needs and sellers offering various--and often diverse--ways of satisfying those needs. A. homogeneous B. product C. relevant D. generic E. target ans.D