MARKETING bus 330 (MARKETING bus 330)

MARKETING Mid_Term_Exam_1 Questions and Answers test Mid-Term Exam 1 QUESTION 1 1. Mac user groups are an example of a. a brand community. b. an emotional connection. c. free advertising. d. personal benefits. 0.4 points QUESTION 2 1. The __________ are 3 –5% of consumers who like to try new ideas and are willing to take risks. They tend to be relatively educated, and capable and confident in assessing information about a product on their own. a. innovators b....