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CASE 10-1 
 
Young Again Pharmaceuticals 
 
Joe Hannibal, senior director of transportation for Young Again Pharmaceuticals (YAP), is gearing up for his company’s most critical product rollout in more than a decade. YAP has developed a breakthrough liquid suspension that reverses the aging process for anyone over 35 years of age. Available only by prescription, the new product has been dubbed “Twenty- something in a Bottle” by the media. Demand is expected to be very high despite the out- ...
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Argosy University Denver•LGM 140 Intro to Transportation
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CASE 10-1 
 
Young Again Pharmaceuticals 
 
Joe Hannibal, senior director of transportation for Young Again Pharmaceuticals (YAP), is gearing up for his company’s most critical product rollout in more than a decade. YAP has developed a breakthrough liquid suspension that reverses the aging process for anyone over 35 years of age. Available only by prescription, the new product has been dubbed “Twenty- something in a Bottle” by the media. Demand is expected to be very high despite the out- ...