Introducción a la publicidad
Universitat Autónoma de Barcelona
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Advertising strategy from Patagonia
- Case • 19 pages • 2024
- $120.55
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The project successfully leveraged Patagonia's dedication to sustainability to connect with environmentally conscious consumers. Through authentic storytelling, strategic partnerships, and active customer engagement, the campaign reinforced Patagonia's brand values and achieved measurable impact in terms of brand loyalty and market reach.
Case
Advertising strategy from Patagonia
Last document update:
ago
The project successfully leveraged Patagonia's dedication to sustainability to connect with environmentally conscious consumers. Through authentic storytelling, strategic partnerships, and active customer engagement, the campaign reinforced Patagonia's brand values and achieved measurable impact in terms of brand loyalty and market reach.
$120.55
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