Universiteit Antwerpen (UA) • Toegepaste Economische Wetenschappen: Bedrijfskunde

This document provides a structured summary of Chapter 1 on marketing principles and practice, covering foundational concepts such as the definition of marketing, market orientation, customer value, the marketing mix, and relationship marketing. It explains key distinctions like customers vs. consumers, sales vs. marketing, and acquisition vs. retention. The summary also includes insights on customer centricity, service-dominant logic, co-creation, CRM, and the broader societal impact of market...

A complete summary of Financial Management. A short summary of the key concepts and formulas in Dutch, followed by a comprehensive summary in English, plus tutorials! My file was too large to upload, so I selected a few pages and added a link to a Google Drive at the end. The entire document is 263 pages long.

Complete summary of all Marc DeCeuster's videos on Financial Risk Management. The file was too large, so I grabbed a few random pages from the document, with a link to a Google Drive on the last page. 342 pages in total

This summary provides a comprehensive overview of the full contents of the book Marketing (6th Edition) by Paul Baines, Chris Fill, and Sara Rosengren. The summary is entirely written in English and covers all chapters of the book. Each section has been carefully developed and provides an in-depth explanation of the key concepts, theories, models, and practical examples discussed in the book.

Summary made with the lecture, handbook & slides. It covers chapters 1-17.

This summary covers the key concepts of financial management, including various forms of financing, the time value of money, net present value, profitability, leverage, and capital structure. It also provides detailed explanations of cash flows, balance sheet analysis, and profitability calculations. The summary is clearly structured with formulas, definitions, and illustrative examples, making it ideal for quick review or exam preparation.

Complete summary Digital Organisation - TEW 3rd year - semester 1

This glossary makes studying easier; each term has a clear description.

This document provides a comprehensive summary of the lectures and guest lectures on Organisational Theory and Design from the 2024–2025 academic year. It synthesizes the key concepts, models, and frameworks presented in the slides and discussed during class, offering a clear overview of the subject matter for revision and reference purposes.

The summary is written in English as the lessons are taught in English. The summary contains all the information given by the professor in the lesson in combination with all the power points.