Marketing Fundamentals
Thomas More Hogeschool (tmhs)
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Thomas More - Marketing Fundamentals Summary
- Summary • 69 pages • 2023
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Class: Marketing 
Lecturer: Govaerts Wim 
Phase: Year 1 – Semester 1 
Content: Creating customer value & Engagement - Company and marketing strategy - Analysing the marketing environment - Managing marketing information to gain consumer insights - Consumer markets and buying behaviour - : Customer Value driven marketing strategy / Creating value for target customers - Products, services, and brands / Building customer value – Pricing - Marketing Channels 
 
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Eerste jaar Bachelor bedrijfsmanagement: Business & Management Semester 1 & 2
- Package deal • 14 items • 2023
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Dit zijn samenvattingen voor de vakken van:
SEM1: boekhouden, business fundamentals, excel, economie, financieel management, marketing, sales & woordenlijst prof com 1
SEM2: business fundamentals cases, Engels 2, inleiding recht, Starten met ondernemen & transporteconomie en modaliteiten.

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