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  2. Radboud Universiteit Nijmegen
  3. Marketing & Innovation (MANMMA026)

Marketing & Innovation

Radboud Universiteit Nijmegen (RU)

Here are the best resources to pass Marketing & Innovation. Find Marketing & Innovation study guides, notes, assignments, and much more.

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Missing articles Marketing & Innovation (Nenonen, Eliens and Mani et al.)

  • Missing articles Marketing & Innovation (Nenonen, Eliens and Mani et al.)

  • Package deal • 3 items • 2021
  • Contains three articles which are missing in almost all summaries.
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Summary lectures Marketing & Innovation (MAN-MMA026) 2020/2021

  • Summary lectures Marketing & Innovation (MAN-MMA026) 2020/2021

  • Class notes • 21 pages • 2021
  • Summary of the lectures of the course Marketing & Innovation at the Radboud University in Nijmegen. I myself completed this course with an 8.2, while the average grade for the exam was 6.7. Extensive notes of all lectures, complemented by the main take-aways of literature.
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Summaries for both exams of the second period (M&I and E&F)

  • Summaries for both exams of the second period (M&I and E&F)

  • Package deal • 3 items • 2021
  • Summaries for both exams of the second period: -Marketing and innovation (articles) -Entrepreneurship and finance (articles + book finance)
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Summary articles Marketing & Innovation

  • Summary articles Marketing & Innovation

  • Summary • 36 pages • 2020
  • Available in package deal
    • Summary of the following articles: • Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142.  Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. • Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems fir...
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Master Marketing

  • Master Marketing

  • Package deal • 4 items • 2020
  • Vier verplichte vakken samenvattingen 2019-2020 (blok 1&2). Zonder het Methodology vak. Zonder keuzevakken van blok 3.
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Summary Articles Marketing and Innovation

  • Summary Articles Marketing and Innovation

  • Summary • 59 pages • 2019
  • Summary of all articles for the course marketing and innovation. Displayed on first page. Summary of all articles for the course marketing and innovation. Displayed on first page.
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Marketing & Innovation Summary articles and lecture notes

  • Marketing & Innovation Summary articles and lecture notes

  • Summary • 62 pages • 2019
  • Available in package deal
    • Summary of all articles and all lecture notes. List of articles included: Tripsas (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry. Hillebrand, Kemp, and Nijssen (2011) Customer orientation and future market focus in NSD. Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems firm. Evanschitzky, Heiner, Martin Eisend, Roger J. Calantone, and YuanyuanJiang (2...
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Master Business Administration: Innovation & Entrepreneurship period 2 (2 V) 18/19

  • Master Business Administration: Innovation & Entrepreneurship period 2 (2 V) 18/19

  • Package deal • 2 items • 2019
  • Containing the articles for the subjects: - Entrepreneurship and Finance 18/19 - Marketing and Innovation 18/19 P.s. the summary for the subject M&I contains a wrong title
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  • $17.27
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Marketing & Innovation Articles 2018/2019

  • Marketing & Innovation Articles 2018/2019

  • Summary • 10 pages • 2019
  • Summary of the articles for the examination 2018/2019 of the course Marketing & Innovation, which is given in the Master's in Business Administration (Innovation & Entrepreneurship) at Radboud University. 2018/2019 of the course Marketing & Innovation in the master Business Administration (Innovation & Entrepreneurship) at Radboud University.
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Summaries articles Marketing & Innovation 18/19

  • Summaries articles Marketing & Innovation 18/19

  • Summary • 66 pages • 2019
  • Available in package deal
    • Summaries of all the articles for the year 2018-2019
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