WGU PRE-ASSESSMENT MARKETING FUNDAMENTALS PDKO
QUESTIONS WITH VERIFIED ANSWERS 2025/2026
1 of 70
Term
An advertising team for an upscale clothing line wants to add web
content that will allow customers to watch and comment on an
interview with the popular designer.
Which advertising strategy is the advertising team considering?
Interactive
Associative
,Cooperativ
e
Comparative
Give this one a go later!
Interactive Introduction
Limited Supply Indirect
Don't know?
2 of 70
Term
In which type of vertical marketing system does a single owner run an
organization at each stage of the marketing channel?
Corporate
Integration
Contractual
Administered
Give this one a go later!
Introduction Corporate
Shopping Presenting
, Don't know?
3 of 70
Term
A software game manufacturer conducted research to improve a new
game. This research involved meeting with small numbers of
volunteer gamers to gather feedback about the game. The moderator
recorded their feedback about how to enhance the game's features.
Which data collection method did the manufacturer use?
Focus groups
Electronic surveys
Online reviews
Feedback from social network websites
Give this one a go later!
Consultative selling Focus groups
Organizational Limited Supply
Don't know?
4 of 70
, Term
What is an advantage of using first-mover strategy? (x)
Companies reduce their risk.
Companies capture the greatest market share.
Companies recognize changes in customer needs.
Companies avoid complacency in pre-market innovation.
Give this one a go later!
They can make the decisions It differentiates products from
more collaborative. competitors
Companies capture the greatest Developing a relevant profile
market share for each segment
Don't know?
QUESTIONS WITH VERIFIED ANSWERS 2025/2026
1 of 70
Term
An advertising team for an upscale clothing line wants to add web
content that will allow customers to watch and comment on an
interview with the popular designer.
Which advertising strategy is the advertising team considering?
Interactive
Associative
,Cooperativ
e
Comparative
Give this one a go later!
Interactive Introduction
Limited Supply Indirect
Don't know?
2 of 70
Term
In which type of vertical marketing system does a single owner run an
organization at each stage of the marketing channel?
Corporate
Integration
Contractual
Administered
Give this one a go later!
Introduction Corporate
Shopping Presenting
, Don't know?
3 of 70
Term
A software game manufacturer conducted research to improve a new
game. This research involved meeting with small numbers of
volunteer gamers to gather feedback about the game. The moderator
recorded their feedback about how to enhance the game's features.
Which data collection method did the manufacturer use?
Focus groups
Electronic surveys
Online reviews
Feedback from social network websites
Give this one a go later!
Consultative selling Focus groups
Organizational Limited Supply
Don't know?
4 of 70
, Term
What is an advantage of using first-mover strategy? (x)
Companies reduce their risk.
Companies capture the greatest market share.
Companies recognize changes in customer needs.
Companies avoid complacency in pre-market innovation.
Give this one a go later!
They can make the decisions It differentiates products from
more collaborative. competitors
Companies capture the greatest Developing a relevant profile
market share for each segment
Don't know?
