2021 (DISTINCTION*) Pearson BTEC Level 3 Unit 17: Digital Marketing Assignment 1
BTEC Business Level 3: Assignment 1 - Unit 17: Digital Marketing Assignment 1 Distinction*, High quality and well detailed. Contains correct pictures, and is incredibly well organised and put together in terms of structure and format. High-level research with a professional sense of the layout. Using the information from this assignment will ensure you get a Distinction*.
This document includes P1: Explain the role of digital marketing as an extension of traditional marketing and the ways the messages can be delivered. P2: Investigate the ways in which advertisers are targeting mobile device users. P3: Discuss the digital strategies that a selected business uses to meet two different objectives. P4: Outline different compensation models used in digital marketing. P5: Explain the benefits of, and concerns about, digital marketing from the perspective of both the customer and the marketer. M1: Analyse, using examples, the effectiveness of different digital delivery methods. M2: Analyse the different digital strategies and compensation models used to create brand recognition and brand loyalty. D1: Justify the extent to which the digital environment is influencing consumer choices. D2: Evaluate the effectiveness of digital marketing campaigns from different businesses, and suggest ways to overcome concerns raised about digital marketing.