WGU D098 DIGITAL MARKETING EXAM 254 QUESTIONS WITH
VERIFIED ANSWERS 2025/2026
Your answers
1 of 254
Definition
digital tools that collect critical info, allowing marketers to track,
analyze, and optimize a variety of online metrics
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loyalty loop web analysis tools
, breadcrumb navigation rich snippets
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2 of 254
Definition
actions digital marketers can take to the content or structure of a web
page to increase its rankings on SERPs
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on-page optimization off-page optimization
1 point . non-technical optimization
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3 of 254
Definition
the user-facing part of a tool or platform with which the user interacts
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demand-side platform (dsp) supply-side platform (sap)
, multiple choice question. user interface (UI)
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4 of 254
Definition
an attribute used to prevent a link from passing link authority;
commonly used on sites with user-generated content, like in blog
comments
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no follow attribute html
page authority snippet
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5 of 254
Definition
someone who could become a potential customer based on
predefined criteria and identifying info
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brand awareness persistent cookie
click depth qualified lead
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6 of 254
Definition
use of GPS coordinates to determine where advertisements will be
displayed in a specific location
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web beacons Ip tracking
geospatial geofencing
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7 of 254
Definition
VERIFIED ANSWERS 2025/2026
Your answers
1 of 254
Definition
digital tools that collect critical info, allowing marketers to track,
analyze, and optimize a variety of online metrics
Give this one a go later!
loyalty loop web analysis tools
, breadcrumb navigation rich snippets
Don't know?
2 of 254
Definition
actions digital marketers can take to the content or structure of a web
page to increase its rankings on SERPs
Give this one a go later!
on-page optimization off-page optimization
1 point . non-technical optimization
Don't know?
3 of 254
Definition
the user-facing part of a tool or platform with which the user interacts
Give this one a go later!
demand-side platform (dsp) supply-side platform (sap)
, multiple choice question. user interface (UI)
Don't know?
4 of 254
Definition
an attribute used to prevent a link from passing link authority;
commonly used on sites with user-generated content, like in blog
comments
Give this one a go later!
no follow attribute html
page authority snippet
Don't know?
5 of 254
Definition
someone who could become a potential customer based on
predefined criteria and identifying info
, Give this one a go later!
brand awareness persistent cookie
click depth qualified lead
Don't know?
6 of 254
Definition
use of GPS coordinates to determine where advertisements will be
displayed in a specific location
Give this one a go later!
web beacons Ip tracking
geospatial geofencing
Don't know?
7 of 254
Definition
