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OE33a: Internationale Strategische Marketing, Fase 1&2, Essentials of Global Marketing, ISBN: 9780273756545

Name: OE33a: Internationale Strategische Marketing, Fase 1&2, Essentials of Global Marketing, ISBN: 9780273756545
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Dit rapport is beoordeeld met een 7,4. De uitgewerkte opdrachten voor fase 1&2 van dit vak zijn in dit document te vinden. Dit rapport gaat over het vak internationale strategische marketing. Dit rapport zorgt voor meer inzicht in de theorie. In hoofdstuk 2 zullen de vragen uit week 1 worden besproken. Hier wordt gekeken naar internationaliseren in het algemeen en naar de markt. In hoofdstuk 3 zullen de vragen uit week 2 worden besproken. Hier wordt gekeken naar de doelgroep en naar de positionering. Voor deze vragen is het bedrijf De Ruijter als voorbeeld genomen. In hoofdstuk 4 zullen de vragen uit week 3 worden besproken. Hier wordt gekeken naar de Arla milky way case. In de bijlagen kan de gegeven en verkregen feedback worden teruggevonden.

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Connected book

Svend Hollensen Essentials of Global Marketing

Edition:juli 2012
ISBN:9780273756545
Edition:2

Written for

Institution: Hogeschool InHolland (InHolland)
Study: Business Studies
Course: OE33a: Internationale Strategische Marketing (OE33A:INTERNATIONALESTRATEGISCHEMARKETING)

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Document information

Uploaded on: February 18, 2021
Number of pages: 16
Written in: 2020/2021
Type: Exam (elaborations)
Contains: Questions & answers

Subjects

ism
opdrachten ism
internationale strategische marketing
fase 1amp2

Content preview

Opdrachten fase 1 & 2
INTERNATIONALE STRATEGISCHE MARKETING

HOGESCHOOL INHOLLAND | HAARLEM
BUSINESS STUDIES
NOVEMBER 2020

,Opdrachten fase 1 & 2
Internationale strategische marketing

Klas: HABSVT2B(2)
Studie: Business studies
Semester 1: International business, OE33: Internationale
strategische marketing
Beoordelend docent: Kees van Dam
Inleverdatum: 08-11-2020

, Inhoudsopgave
1 Inleiding....................................................................................................................................................... 3

2 Opdrachten week 1...................................................................................................................................... 4
2.1 Internationaliseren Algemeen ...................................................................................................................... 4
2.2 Markt ............................................................................................................................................................ 5

3 Opdrachten week 2...................................................................................................................................... 7
3.1 Doelgroep ..................................................................................................................................................... 7
3.2 Positionering ................................................................................................................................................. 8

4 Opdrachten week 3...................................................................................................................................... 9

Bibliografie ................................................................................................................................................... 11

Bijlagen ........................................................................................................................................................ 12
Gekregen feedback ........................................................................................................................................... 12
Opdrachten week 1...................................................................................................................................... 12
Opdrachten week 2...................................................................................................................................... 12
Opdrachten week 3...................................................................................................................................... 13
Gegeven feedback ............................................................................................................................................ 13
Opdrachten week 1...................................................................................................................................... 13
Opdrachten week 2...................................................................................................................................... 13
Opdrachten week 3...................................................................................................................................... 14

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OE33a: Internationale Strategische Marketing, Fase 1&2, Essentials of Global Marketing, ISBN: 9780273756545

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