The primary task of marketing is to
a) Bring about involuntary exchanges of values
b) Attract new advertisers
c) Bring about voluntary exchanges of values
d) Advertise new and existing services - ANSWER c) Bring about voluntary exchanges
of values
The CEO of a 125-bed hospital realizes that her hospital is surrounded by three similar
institutions and determines that her institution has no competitive advantage. Which of the
following strategies should she pursue?
a) Target many market segments based on demographics
b) Prioritize market segments and heavily promote to key groups
c) Advertise broadly to increase general awareness
d) Recruit more physicians to admit to the institution - ANSWER b) Prioritize market
segments and heavily promote to key groups
The objective of maintenance and repair services si ot keep the facility and its equipment
operating like new. This goal is best achieved by emphasizing:
a) Prevention
b) Efficiency
1
,c) Productivity
d) Safety - ANSWER a) Prevention
Ahealthcare facility can best meet its social and economic goals by:
a) Developing a realistic and coordinated approach to long-range planning
b) Devoting most of its efforts to the development of efficient operational practices
c) Having a good public relations team that will focus on the facility's image in the
community
d) Providing al reimbursable services desired by the community - ANSWER b) Devoting
most of its efforts to the development of efficient operational practices
When contracting for services, an organization typically finds the best value when:
a) The organization creates an internal auditor position to oversee the service
b) A board member negotiates for discounted services
c) The organization alows the prospective supplier to develop the contractual service
expectations
d) There is competition between several suppliers with proven performance and reputation -
ANSWER d) There is competition between several suppliers with proven performance
and reputation
Which of the following statements is false?
a) Much of the art of forecasting relies on the opinions of experts.
b) Forecasting, fi correctly performed by means of technological forecasting approaches, is
an exact science.
c) Forecasting includes applying the rates of anticipated future change to the current status
to predict the future.
2
, d) Qualitative data are often used in developing assumptions on which quantitative
forecasting can be constructed. - ANSWER b) Forecasting, fi correctly performed by
means of technological forecasting approaches, is an exact science.
The most successful approach ot strategic planning would include:
a) a well-written mission statement, long-range plan, fiscal plan, plus the history and
discussion surrounding them
b) A vision statement that can be achieved in the short-term, and avoidance of high-risk
decisions
c) Focusing on the individual organization's strengths and ignoring the activity of competitors
d) Using rules and past experiences solely to guide future action, rather than
overemphasizing the needs of stakeholders - ANSWER a) a well-written mission
statement, long-range plan, fiscal plan, plus the history and discussion surrounding them
One of the best ways ot determine market size and share of each competitor ni a market is
to:
a) Survey the opinions of the sales force or the medical/professional staff
b) Survey a stratified sample of patients
c) Hire a consultant
d) Estimate the production capacity of each competitor - ANSWER a) Survey the
opinions of the sales force or the medical/professional staff
When data are scarce, the best method of forecasting is to use:
a) Computer-based simulation methods
b) Time series analysis
c) Econometric forecasting
d) Qualitative techniques - ANSWER d) Qualitative techniques
3
a) Bring about involuntary exchanges of values
b) Attract new advertisers
c) Bring about voluntary exchanges of values
d) Advertise new and existing services - ANSWER c) Bring about voluntary exchanges
of values
The CEO of a 125-bed hospital realizes that her hospital is surrounded by three similar
institutions and determines that her institution has no competitive advantage. Which of the
following strategies should she pursue?
a) Target many market segments based on demographics
b) Prioritize market segments and heavily promote to key groups
c) Advertise broadly to increase general awareness
d) Recruit more physicians to admit to the institution - ANSWER b) Prioritize market
segments and heavily promote to key groups
The objective of maintenance and repair services si ot keep the facility and its equipment
operating like new. This goal is best achieved by emphasizing:
a) Prevention
b) Efficiency
1
,c) Productivity
d) Safety - ANSWER a) Prevention
Ahealthcare facility can best meet its social and economic goals by:
a) Developing a realistic and coordinated approach to long-range planning
b) Devoting most of its efforts to the development of efficient operational practices
c) Having a good public relations team that will focus on the facility's image in the
community
d) Providing al reimbursable services desired by the community - ANSWER b) Devoting
most of its efforts to the development of efficient operational practices
When contracting for services, an organization typically finds the best value when:
a) The organization creates an internal auditor position to oversee the service
b) A board member negotiates for discounted services
c) The organization alows the prospective supplier to develop the contractual service
expectations
d) There is competition between several suppliers with proven performance and reputation -
ANSWER d) There is competition between several suppliers with proven performance
and reputation
Which of the following statements is false?
a) Much of the art of forecasting relies on the opinions of experts.
b) Forecasting, fi correctly performed by means of technological forecasting approaches, is
an exact science.
c) Forecasting includes applying the rates of anticipated future change to the current status
to predict the future.
2
, d) Qualitative data are often used in developing assumptions on which quantitative
forecasting can be constructed. - ANSWER b) Forecasting, fi correctly performed by
means of technological forecasting approaches, is an exact science.
The most successful approach ot strategic planning would include:
a) a well-written mission statement, long-range plan, fiscal plan, plus the history and
discussion surrounding them
b) A vision statement that can be achieved in the short-term, and avoidance of high-risk
decisions
c) Focusing on the individual organization's strengths and ignoring the activity of competitors
d) Using rules and past experiences solely to guide future action, rather than
overemphasizing the needs of stakeholders - ANSWER a) a well-written mission
statement, long-range plan, fiscal plan, plus the history and discussion surrounding them
One of the best ways ot determine market size and share of each competitor ni a market is
to:
a) Survey the opinions of the sales force or the medical/professional staff
b) Survey a stratified sample of patients
c) Hire a consultant
d) Estimate the production capacity of each competitor - ANSWER a) Survey the
opinions of the sales force or the medical/professional staff
When data are scarce, the best method of forecasting is to use:
a) Computer-based simulation methods
b) Time series analysis
c) Econometric forecasting
d) Qualitative techniques - ANSWER d) Qualitative techniques
3
