MBA Marketing Management
questions with correct answers
Marketing - ANS ✔✔identifying and meeting human and social needs; meeting needs profitably
Marketing Management - ANS ✔✔the art and science of choosing target markets and getting
keeping and growing customers through creating, delivering, and communicating superior
customer value
What is Marketed? - ANS ✔✔Goods, services, events, experiences, persons, places, properties,
organizations, information, ideas
Marketer - ANS ✔✔someone who seeks a response (attention, a purchase, a vote, a donation)
from another party, called the prospect.
Touch Points - ANS ✔✔where a customer directly or indirectly interacts with the company
Market (for Marketers) - ANS ✔✔describe customer groups
4 Key Customer Markets - ANS ✔✔Consumer, Business, Global, and Nonprofit
Needs - ANS ✔✔basic human requirements such as air, food, water, clothing, and shelter
5 Types of Needs - ANS ✔✔stated needs, real needs, unstated needs, delight needs, secret
needs
, Stated Needs - ANS ✔✔ex. customer wants an expensive car
Real Needs - ANS ✔✔ex. The customer wants a car whose operating cost, not initial price, is
low.
Unstated Needs - ANS ✔✔ex. the customer expects good service from the dealer
Delight Needs - ANS ✔✔ex. The customer would like the dealer to include an onboard GPS
system
Secret Needs - ANS ✔✔ex. The customer wants friends to see him or her as a savvy consumer
Value Proposition - ANS ✔✔the set of benefits or values it promises to deliver to consumers to
satisfy their needs
Paid Media - ANS ✔✔a category of promotional tactic based on the traditional advertising
model, whereby a brand pays for media space
Engagement - ANS ✔✔the extent of a customer's attention and active involvement with a
communication
Value - ANS ✔✔sum of the tangible and intangible benefits and costs
Satisfaction - ANS ✔✔reflects a person's judgement of a product's perceived performance in
relationship to expectations
Task Environment - ANS ✔✔the actors engaged in producing, distributing, and promoting the
offering
questions with correct answers
Marketing - ANS ✔✔identifying and meeting human and social needs; meeting needs profitably
Marketing Management - ANS ✔✔the art and science of choosing target markets and getting
keeping and growing customers through creating, delivering, and communicating superior
customer value
What is Marketed? - ANS ✔✔Goods, services, events, experiences, persons, places, properties,
organizations, information, ideas
Marketer - ANS ✔✔someone who seeks a response (attention, a purchase, a vote, a donation)
from another party, called the prospect.
Touch Points - ANS ✔✔where a customer directly or indirectly interacts with the company
Market (for Marketers) - ANS ✔✔describe customer groups
4 Key Customer Markets - ANS ✔✔Consumer, Business, Global, and Nonprofit
Needs - ANS ✔✔basic human requirements such as air, food, water, clothing, and shelter
5 Types of Needs - ANS ✔✔stated needs, real needs, unstated needs, delight needs, secret
needs
, Stated Needs - ANS ✔✔ex. customer wants an expensive car
Real Needs - ANS ✔✔ex. The customer wants a car whose operating cost, not initial price, is
low.
Unstated Needs - ANS ✔✔ex. the customer expects good service from the dealer
Delight Needs - ANS ✔✔ex. The customer would like the dealer to include an onboard GPS
system
Secret Needs - ANS ✔✔ex. The customer wants friends to see him or her as a savvy consumer
Value Proposition - ANS ✔✔the set of benefits or values it promises to deliver to consumers to
satisfy their needs
Paid Media - ANS ✔✔a category of promotional tactic based on the traditional advertising
model, whereby a brand pays for media space
Engagement - ANS ✔✔the extent of a customer's attention and active involvement with a
communication
Value - ANS ✔✔sum of the tangible and intangible benefits and costs
Satisfaction - ANS ✔✔reflects a person's judgement of a product's perceived performance in
relationship to expectations
Task Environment - ANS ✔✔the actors engaged in producing, distributing, and promoting the
offering
