MBA Marketing questions with
complete solutions graded A+
5Cs - correct answer ✔✔customer
company
context
collaborators
competitors
-used to frame the general analysis of the entire business situation
STP - correct answer ✔✔Segmentation
Targeting
Positioning
4Ps - correct answer ✔✔Product
Price
Place
Promotion
Marketing - correct answer ✔✔an exchange between a firm and its customers
-marketers try to figure out what customers want and how to provide it profitably
Advertising - correct answer ✔✔meant to enhance the brand image
segments - correct answer ✔✔groups of customers who share similar needs and wants
, marketing management - correct answer ✔✔oversees the 5Cs, STP and 4Ps with the goal of
enhancing the market exchange between customers and a firm
situational analysis questions - correct answer ✔✔-customers: who are they?
- company: strengths and weaknesses?
-context: whats happening in the industry?
- collaboration: can we address customer needs?
- competitors: who are our competitors?
background analysis - correct answer ✔✔before strategic marking pls
-segmentation: customers preferences and needs
-targeting: pursue groups that make sense
-positioning: communicating products benefits
marketing tactics to execute the intended positioning - correct answer ✔✔-product: will
customers want this?
-price: will customers pay for this?
-place: where and how will customers purchase
-promotion: what can we tell them so they will buy
executive summary - correct answer ✔✔brief overview of marketing plan
marketing plan - correct answer ✔✔-begins with an assessment of where things currently stand
which is documented by the 5Cs
-draw on the 5Cs to develop segments through STP
-marketing and financial goals stipulate the objectives they wish to achieve
complete solutions graded A+
5Cs - correct answer ✔✔customer
company
context
collaborators
competitors
-used to frame the general analysis of the entire business situation
STP - correct answer ✔✔Segmentation
Targeting
Positioning
4Ps - correct answer ✔✔Product
Price
Place
Promotion
Marketing - correct answer ✔✔an exchange between a firm and its customers
-marketers try to figure out what customers want and how to provide it profitably
Advertising - correct answer ✔✔meant to enhance the brand image
segments - correct answer ✔✔groups of customers who share similar needs and wants
, marketing management - correct answer ✔✔oversees the 5Cs, STP and 4Ps with the goal of
enhancing the market exchange between customers and a firm
situational analysis questions - correct answer ✔✔-customers: who are they?
- company: strengths and weaknesses?
-context: whats happening in the industry?
- collaboration: can we address customer needs?
- competitors: who are our competitors?
background analysis - correct answer ✔✔before strategic marking pls
-segmentation: customers preferences and needs
-targeting: pursue groups that make sense
-positioning: communicating products benefits
marketing tactics to execute the intended positioning - correct answer ✔✔-product: will
customers want this?
-price: will customers pay for this?
-place: where and how will customers purchase
-promotion: what can we tell them so they will buy
executive summary - correct answer ✔✔brief overview of marketing plan
marketing plan - correct answer ✔✔-begins with an assessment of where things currently stand
which is documented by the 5Cs
-draw on the 5Cs to develop segments through STP
-marketing and financial goals stipulate the objectives they wish to achieve
