MBA 654 questions with 100% correct
answers
Which of the following is a dynamic trend that is affecting the current global business
strategies? - ANS ✔✔The trend toward the acceptance of the free market system among
developing countries.
Which of the following is the most critical difference between domestic marketing and
international marketing? - ANS ✔✔The environment in which marketing plans must be
implemented.
Which of the following elements in the marketing environment poses a challenge to both
domestic and international marketers due to its uncontrollable nature? - ANS ✔✔Political/legal
forces
With respect to the environment in which a business operates, factors such as competition,
political and legal forces, economic climate, would all be classified as: - ANS ✔✔uncontrollable
elements.
Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his
company to effectively market and distribute to all of Peru's major cities, Mr. Jonas must devise
a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following foreign
environment uncontrollable variables would be a chief concern as Mr. Jonas devises his plan? -
ANS ✔✔Geography and infrastructure
_____ is the conscious effort on the part of the international marketer to anticipate the
influences of both the foreign and domestic uncontrollable factors on a marketing mix and then
to adjust the marketing mix to minimize the effects. - ANS ✔✔Adaptation
, The primary obstacles to success in international marketing are a person's _____ and an
associated ethnocentrism. - ANS ✔✔self-reference criterion
In the United States, unrelated individuals keep a certain physical distance between themselves
and others when talking or in groups. Americans do not consciously think about that distance;
they just know what feels right without thinking. Someone from another culture would not
necessarily understand this and would apply their rules for contact when speaking. The
preceding is an illustration of what is called applying a _____ when reviewing the mentioned
social custom of contact. - ANS ✔✔self-reference criterion
Which of the following is true of ethnocentrism? - ANS ✔✔It is a problem that arises when
managers from affluent countries work with managers and markets in less affluent countries.
Which of the following is true regarding the stages of international marketing involvement? -
ANS ✔✔A firm may be in more than one stage simultaneously.
In the late 1990s, most of the countries of the world saw a slow down in the unprecedented
and precipitous growth of their economies. However, _____ remained unaffected by this trend.
- ANS ✔✔china
The _____ of the balance-of-payments statement is most likely to record all merchandise
exports, imports, and services plus unilateral transfers of funds. - ANS ✔✔current account
Randall Smithe-Jones believes that protectionism is the only way to save the United Kingdom
from outside competitors. He has seen small businesses go bankrupt because cheaper foreign
goods have been more popular. The cell-phone manufacturing industry has just started in U.K
and Smithe-Jones' company is one of the first to try its hand at cell-phone manufacturing.
Which of the following would probably be the argument that Smithe-Jones would use to
persuade his government representatives that protectionism is still needed in the U.K.? - ANS
✔✔Protection of an infant industry.
answers
Which of the following is a dynamic trend that is affecting the current global business
strategies? - ANS ✔✔The trend toward the acceptance of the free market system among
developing countries.
Which of the following is the most critical difference between domestic marketing and
international marketing? - ANS ✔✔The environment in which marketing plans must be
implemented.
Which of the following elements in the marketing environment poses a challenge to both
domestic and international marketers due to its uncontrollable nature? - ANS ✔✔Political/legal
forces
With respect to the environment in which a business operates, factors such as competition,
political and legal forces, economic climate, would all be classified as: - ANS ✔✔uncontrollable
elements.
Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his
company to effectively market and distribute to all of Peru's major cities, Mr. Jonas must devise
a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following foreign
environment uncontrollable variables would be a chief concern as Mr. Jonas devises his plan? -
ANS ✔✔Geography and infrastructure
_____ is the conscious effort on the part of the international marketer to anticipate the
influences of both the foreign and domestic uncontrollable factors on a marketing mix and then
to adjust the marketing mix to minimize the effects. - ANS ✔✔Adaptation
, The primary obstacles to success in international marketing are a person's _____ and an
associated ethnocentrism. - ANS ✔✔self-reference criterion
In the United States, unrelated individuals keep a certain physical distance between themselves
and others when talking or in groups. Americans do not consciously think about that distance;
they just know what feels right without thinking. Someone from another culture would not
necessarily understand this and would apply their rules for contact when speaking. The
preceding is an illustration of what is called applying a _____ when reviewing the mentioned
social custom of contact. - ANS ✔✔self-reference criterion
Which of the following is true of ethnocentrism? - ANS ✔✔It is a problem that arises when
managers from affluent countries work with managers and markets in less affluent countries.
Which of the following is true regarding the stages of international marketing involvement? -
ANS ✔✔A firm may be in more than one stage simultaneously.
In the late 1990s, most of the countries of the world saw a slow down in the unprecedented
and precipitous growth of their economies. However, _____ remained unaffected by this trend.
- ANS ✔✔china
The _____ of the balance-of-payments statement is most likely to record all merchandise
exports, imports, and services plus unilateral transfers of funds. - ANS ✔✔current account
Randall Smithe-Jones believes that protectionism is the only way to save the United Kingdom
from outside competitors. He has seen small businesses go bankrupt because cheaper foreign
goods have been more popular. The cell-phone manufacturing industry has just started in U.K
and Smithe-Jones' company is one of the first to try its hand at cell-phone manufacturing.
Which of the following would probably be the argument that Smithe-Jones would use to
persuade his government representatives that protectionism is still needed in the U.K.? - ANS
✔✔Protection of an infant industry.
