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Test Bank for Advertising and Promotion: An Integrated Marketing Communications Perspective (13th Edition) | George Belch

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This complete Test Bank for Advertising and Promotion: An Integrated Marketing Communications Perspective (13th Edition) by George Belch contains a full set of exam questions and verified solutions for all chapters. It covers the foundational concepts of Integrated Marketing Communications (IMC), including the growing shift from traditional advertising to digital advertising (online search, display, and social media). The resource explores the elements of the promotional mix (mass-media advertising, sales promotion, public relations, direct marketing) and the process of exchange in marketing. This is an essential study resource for students in advertising, marketing, and business programs.

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Institution
Advertising and Promotion
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Uploaded on
December 4, 2025
Number of pages
814
Written in
2025/2026
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Exam (elaborations)
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