MGT8803 Exam 5 Marketing
Study online at https://quizlet.com/_e6rtsj
1. Which of the following are the core components of c. target market, marketing
marketing strategy? mix
a. market segmentation, targeting
b. differentiation, positioning
c. target market, marketing mix
d. external market environment, SWOT
2. Which of the following is NOT a factor that can affect b. Combining implies more
the choice of segmenting or combining? marketing costs
a. Too much combining can be risky
b. Combining implies more marketing costs
c. Segmentation can lead to increased sales
d. Competition in various segments
e. The firm's resources
3. The 5 Stages of New Product Development 1. Idea Generation
2. Screening
3. Idea Evaluation
4. Development
5. Commercialization
4. New Product Adoption Process Stages 1. Awareness
2. Interest
3. Evaluation
4. Trial
5. Decision
6. Confirmation
5. Which one of these is NOT an issue of Product Life a. Greater Product Complexity
Cycle Length?
a. Greater Product Complexity
b. Product Life Cycles are getting shorter
, MGT8803 Exam 5 Marketing
Study online at https://quizlet.com/_e6rtsj
c. Fashion and Fads
d. First Mover Advantage
6. Customers remembering messages that are consis- a. selective retention
tent with their beliefs and attitudes, but not remem-
bering those messages that conflict is knowns as:
a. selective retention
b. selecting perception
c. selective exposure
d. selective bias
7. What term is used to describe when a customer pur- b. impulse buying
chases a product with no planning or forethought?
a. spontaneous buying
b. impulse buying
c. bargain buying
d. irrational buying
e. unplanned buying
8. E-Z-Go, a producer of golf carts, promotes its carts d. market development
to prospective customers by advertising them as
an easy and quiet way for workers to get around
malls, airports, and big factories. E-Z-Go is trying to
increase its sales through:
a. market penetration
b. differentiation
c. product development
d. market development
e. diversification
9. Wizard Toy Company's marketing researcher con- d. quantitative research
ducted a survey to find out the percentage of cus-
tomers who, after receiving a promotional mailing
, MGT8803 Exam 5 Marketing
Study online at https://quizlet.com/_e6rtsj
about a new toy, actually went out and purchased
the product. This market research survey is an ex-
ample of:
a. a hypothesis
b. cross-tabulation
c. personal interviews
d. quantitative research
e. an experimental method
10. "Publicity" c. is any paid form of non-per-
a. is generally less useful than advertising for pro- sonal presentation of ideas,
moting a really new product. goods, or services by an iden-
b. is mass selling that avoids paying media costs tified sponsor.
c. is any paid form of non-personal presentation of
ideas, goods, or services by an identified sponsor.
d. is more expensive than all other promotion meth-
ods
None of these alternatives for "publicity" is true
11. Place in the 4 "P"s means the same as: b. Distribution: the geograph-
a. Promotion ic location of the "place" in
b. Distribution marketing mix
c. People
d. Service
e. Location
12. In which of the following cases will profit be maxi- a. When marginal revenue is
mized? equal to marginal cost
a. When marginal revenue is equal to marginal cost Profit is determined by rev-
b. When total cost is nearly equal to total fixed cost enue-cost. To maximize profit,
c. When total revenue is nearly equal to total cost the marginal revenue = mar-
d. When total variable cost is nearly equal to total ginal cost
Study online at https://quizlet.com/_e6rtsj
1. Which of the following are the core components of c. target market, marketing
marketing strategy? mix
a. market segmentation, targeting
b. differentiation, positioning
c. target market, marketing mix
d. external market environment, SWOT
2. Which of the following is NOT a factor that can affect b. Combining implies more
the choice of segmenting or combining? marketing costs
a. Too much combining can be risky
b. Combining implies more marketing costs
c. Segmentation can lead to increased sales
d. Competition in various segments
e. The firm's resources
3. The 5 Stages of New Product Development 1. Idea Generation
2. Screening
3. Idea Evaluation
4. Development
5. Commercialization
4. New Product Adoption Process Stages 1. Awareness
2. Interest
3. Evaluation
4. Trial
5. Decision
6. Confirmation
5. Which one of these is NOT an issue of Product Life a. Greater Product Complexity
Cycle Length?
a. Greater Product Complexity
b. Product Life Cycles are getting shorter
, MGT8803 Exam 5 Marketing
Study online at https://quizlet.com/_e6rtsj
c. Fashion and Fads
d. First Mover Advantage
6. Customers remembering messages that are consis- a. selective retention
tent with their beliefs and attitudes, but not remem-
bering those messages that conflict is knowns as:
a. selective retention
b. selecting perception
c. selective exposure
d. selective bias
7. What term is used to describe when a customer pur- b. impulse buying
chases a product with no planning or forethought?
a. spontaneous buying
b. impulse buying
c. bargain buying
d. irrational buying
e. unplanned buying
8. E-Z-Go, a producer of golf carts, promotes its carts d. market development
to prospective customers by advertising them as
an easy and quiet way for workers to get around
malls, airports, and big factories. E-Z-Go is trying to
increase its sales through:
a. market penetration
b. differentiation
c. product development
d. market development
e. diversification
9. Wizard Toy Company's marketing researcher con- d. quantitative research
ducted a survey to find out the percentage of cus-
tomers who, after receiving a promotional mailing
, MGT8803 Exam 5 Marketing
Study online at https://quizlet.com/_e6rtsj
about a new toy, actually went out and purchased
the product. This market research survey is an ex-
ample of:
a. a hypothesis
b. cross-tabulation
c. personal interviews
d. quantitative research
e. an experimental method
10. "Publicity" c. is any paid form of non-per-
a. is generally less useful than advertising for pro- sonal presentation of ideas,
moting a really new product. goods, or services by an iden-
b. is mass selling that avoids paying media costs tified sponsor.
c. is any paid form of non-personal presentation of
ideas, goods, or services by an identified sponsor.
d. is more expensive than all other promotion meth-
ods
None of these alternatives for "publicity" is true
11. Place in the 4 "P"s means the same as: b. Distribution: the geograph-
a. Promotion ic location of the "place" in
b. Distribution marketing mix
c. People
d. Service
e. Location
12. In which of the following cases will profit be maxi- a. When marginal revenue is
mized? equal to marginal cost
a. When marginal revenue is equal to marginal cost Profit is determined by rev-
b. When total cost is nearly equal to total fixed cost enue-cost. To maximize profit,
c. When total revenue is nearly equal to total cost the marginal revenue = mar-
d. When total variable cost is nearly equal to total ginal cost
