WGU C201 BUSINESS ACUMEN
OBJECTIVE ASSESSMENT EXAM
QUESTIONS WITH 100% CORRECT
ANSWERS L LATEST VERSION 2025/2026.
Which two key elements does an effective organization include? - ANS Human Interaction &
Structure
Why does a line organization structure function most effectively in a crisis situation? - ANS It
establishes a direct flow of authority
A company might divide itself into smaller groups that best match the types of customers it
serves. What is this an example of? - ANS Departmentalization
Which primary driver does management use for an organization's structure? -
ANS Achievement of company goals
Which step in the organizing process results in management grouping work activities into units
within the organization? - ANS Departmentalization
A high-tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all
other social media sites.
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
,Which type of competitive advantage is this company leveraging? - ANS product
Which marketing strategy is devoted to maintaining continuous bottom line prices rather than
relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales?
- ANS Everyday Low Pricing
When would a pull promotional strategy enhance a competitive advantage to market a product
better than a push strategy? - ANS When demand for the product is driven by the end user
Which marketing tool is often used to build effective relationship marketing campaigns? -
ANS Affinity Programs
Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer but the disadvantage of a high cost per contact? - ANS Personal Selling
What three factors should be addressed in a successful marketing plan? - ANS Target Market,
Sales Revenue Goals and Plan Implementation Timeline
Which three characteristics are measured in demographic segmentation? - ANS Race &
Ethnicity, Income and Household Size
In which three ways does business-buying behavior differ from consumer-buying behavior? -
ANS A group or committee often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own preferences
Which three factors suggest a product should be marketed as a specialty product? -
ANS Priced high
Purchased infrequently
Available from a small number of retail outlets
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
,With which two types of products does a marketing strategy rely on advertising more than
personal selling? - ANS Accessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
insect repellent as well.In which three product life cycle extension strategies did this company
engage? - ANS Adding new users, finding new uses for the product, increasing frequency of
use.
What are three qualities of strong brand equity? - ANS Awareness, Loyalty and favorable
images
A customer intends to purchase her favorite cereal. It is out of stock, so she purchases an
alternative brand of cereal instead.Which stage of brand loyalty is this customer in? -
ANS brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of
a global package delivery service? - ANS Direct
Which three tasks are key responsibilities of operations managers? - ANS Planning the overall
production process
Determining the best layout for the firm's facilities
Implementing the production plan
Which two characteristics does a Just-In-Time (JIT) System have? - ANS Production using JIT
reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in operations activities.
Which aspect of operations management do the ISO 9000 standards address? -
ANS Establishment of effective quality systems
3 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Which manufacturing model uses technology to produce small runs of customized products cost
effectively? - ANS Flexible
Which two of the following distribution channels would take title of the products they handle? -
ANS Limited-function merchant wholesaler
Full-function merchant wholesaler
Which economic graph is used by organizations to regulate production by predicting the
amount of product buyers will purchase at different prices? - ANS Demand Curve
Which two factors drive demand in a microeconomic system? - ANS Price of substitute goods
Customer preference
How does a sudden shortage of a commodity product affect the immediate demand for the
product at its current price? - ANS Demand increases
Which two impacts result from a nation's increase in productivity? - ANS Economy expands
Personal wealth increases
For which two purposes will the U.S. Federal Reserve System follow an expansionary monetary
policy? - ANS To encourage bankers to make loans
To cut the cost of borrowing
Which two economic impacts should a manager anticipate when the U.S. government reduces
the number of Treasury bills, Treasury Notes, and Treasury bonds it sells? - ANS A rise of
interest rates on these securities
An increase in overall cost of debt to private borrowers
What is one role of a financial manager? - ANS Analyzing major investment decisions
4 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
OBJECTIVE ASSESSMENT EXAM
QUESTIONS WITH 100% CORRECT
ANSWERS L LATEST VERSION 2025/2026.
Which two key elements does an effective organization include? - ANS Human Interaction &
Structure
Why does a line organization structure function most effectively in a crisis situation? - ANS It
establishes a direct flow of authority
A company might divide itself into smaller groups that best match the types of customers it
serves. What is this an example of? - ANS Departmentalization
Which primary driver does management use for an organization's structure? -
ANS Achievement of company goals
Which step in the organizing process results in management grouping work activities into units
within the organization? - ANS Departmentalization
A high-tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all
other social media sites.
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
,Which type of competitive advantage is this company leveraging? - ANS product
Which marketing strategy is devoted to maintaining continuous bottom line prices rather than
relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales?
- ANS Everyday Low Pricing
When would a pull promotional strategy enhance a competitive advantage to market a product
better than a push strategy? - ANS When demand for the product is driven by the end user
Which marketing tool is often used to build effective relationship marketing campaigns? -
ANS Affinity Programs
Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer but the disadvantage of a high cost per contact? - ANS Personal Selling
What three factors should be addressed in a successful marketing plan? - ANS Target Market,
Sales Revenue Goals and Plan Implementation Timeline
Which three characteristics are measured in demographic segmentation? - ANS Race &
Ethnicity, Income and Household Size
In which three ways does business-buying behavior differ from consumer-buying behavior? -
ANS A group or committee often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own preferences
Which three factors suggest a product should be marketed as a specialty product? -
ANS Priced high
Purchased infrequently
Available from a small number of retail outlets
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
,With which two types of products does a marketing strategy rely on advertising more than
personal selling? - ANS Accessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
insect repellent as well.In which three product life cycle extension strategies did this company
engage? - ANS Adding new users, finding new uses for the product, increasing frequency of
use.
What are three qualities of strong brand equity? - ANS Awareness, Loyalty and favorable
images
A customer intends to purchase her favorite cereal. It is out of stock, so she purchases an
alternative brand of cereal instead.Which stage of brand loyalty is this customer in? -
ANS brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of
a global package delivery service? - ANS Direct
Which three tasks are key responsibilities of operations managers? - ANS Planning the overall
production process
Determining the best layout for the firm's facilities
Implementing the production plan
Which two characteristics does a Just-In-Time (JIT) System have? - ANS Production using JIT
reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in operations activities.
Which aspect of operations management do the ISO 9000 standards address? -
ANS Establishment of effective quality systems
3 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Which manufacturing model uses technology to produce small runs of customized products cost
effectively? - ANS Flexible
Which two of the following distribution channels would take title of the products they handle? -
ANS Limited-function merchant wholesaler
Full-function merchant wholesaler
Which economic graph is used by organizations to regulate production by predicting the
amount of product buyers will purchase at different prices? - ANS Demand Curve
Which two factors drive demand in a microeconomic system? - ANS Price of substitute goods
Customer preference
How does a sudden shortage of a commodity product affect the immediate demand for the
product at its current price? - ANS Demand increases
Which two impacts result from a nation's increase in productivity? - ANS Economy expands
Personal wealth increases
For which two purposes will the U.S. Federal Reserve System follow an expansionary monetary
policy? - ANS To encourage bankers to make loans
To cut the cost of borrowing
Which two economic impacts should a manager anticipate when the U.S. government reduces
the number of Treasury bills, Treasury Notes, and Treasury bonds it sells? - ANS A rise of
interest rates on these securities
An increase in overall cost of debt to private borrowers
What is one role of a financial manager? - ANS Analyzing major investment decisions
4 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
