Telus Rater Exam comprehensive questions and
verified answers ACTUAL EXAM 2025 TEST!!
Graded A+ | 2025|2026 EXAM UPDATE
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Practice questions for this set
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The keyword has the same implied intent as specified by the query (or the
other way around). A keyword or query has an implied intent if a user
searching for a concept does not need to specify that intent to achieve his or
her goal.
Choose an answer
1 AC 2 Reasonable Substitute
3 Implied Intent 4 Content Page
Don't know?
, Terms in this set (31)
Ad Creative; The Ad Creative is an advertisement that
AC
can appear
Landing Page; Where you're sent when you click the
LP
AC. The first page that appears.
Query A word or phrase searched for
User Intent What the user is actually searching for.
Content Page The webpage that the user is currently visiting
A page the advertiser specifically wants the audience
Business Page
to visit
In-Market When the user is in the market for a product or service
Do all queries have the No
approximate location
provided?
Exact Intent An ad might address the user's exact intent
An ad that offers the user an approximate solution or
Nearby Intent
something that usually goes with the queried item.
An ad might offer something that is topically related
Only Topical Connection to the query, but does not address the nearby intent
at all
An ad might offer the user a product or service that is
not exactly what the user queried for. For example, for
the user query [lg fridge freezer], an ad of [samsung
fridge freezer] might show up. When the ad presents
Substitutability
a product or service that has some difference to the
queried one, you will have to carefully assess how
well the advertised product or service is connected
to the user's original query.
verified answers ACTUAL EXAM 2025 TEST!!
Graded A+ | 2025|2026 EXAM UPDATE
Save
Practice questions for this set
Learn 1 /7 Study with Learn
The keyword has the same implied intent as specified by the query (or the
other way around). A keyword or query has an implied intent if a user
searching for a concept does not need to specify that intent to achieve his or
her goal.
Choose an answer
1 AC 2 Reasonable Substitute
3 Implied Intent 4 Content Page
Don't know?
, Terms in this set (31)
Ad Creative; The Ad Creative is an advertisement that
AC
can appear
Landing Page; Where you're sent when you click the
LP
AC. The first page that appears.
Query A word or phrase searched for
User Intent What the user is actually searching for.
Content Page The webpage that the user is currently visiting
A page the advertiser specifically wants the audience
Business Page
to visit
In-Market When the user is in the market for a product or service
Do all queries have the No
approximate location
provided?
Exact Intent An ad might address the user's exact intent
An ad that offers the user an approximate solution or
Nearby Intent
something that usually goes with the queried item.
An ad might offer something that is topically related
Only Topical Connection to the query, but does not address the nearby intent
at all
An ad might offer the user a product or service that is
not exactly what the user queried for. For example, for
the user query [lg fridge freezer], an ad of [samsung
fridge freezer] might show up. When the ad presents
Substitutability
a product or service that has some difference to the
queried one, you will have to carefully assess how
well the advertised product or service is connected
to the user's original query.
