Salesforce Marketing Cloud Email
Marketing Specialist Certification
Exam Questions With 100% Verified
Answers
What are the 4 ways to segment subscribers? -
correct answer ✅Groups
Measures
Data Filters
SQL Activities
What are Groups? -
correct answer ✅A subset of a list
What are the 4 types of Groups? -
correct answer ✅Attribute Based
Random (Automatically generated)
Interval-Based ("include every third subscriber")
Data filtered
,Salesforce Marketing Cloud Email
Marketing Specialist Certification
Exam Questions With 100% Verified
Answers
What are measures? -
correct answer ✅A unit of subscriber behavior that you define in
Email Studio
What are data filters? -
correct answer ✅Similar to a group, but can be applied to Lists or
Data Extensions and can include and/or statements.
What is the data source for a List data filter? -
correct answer ✅Profile Attributes
What is the data source for a Data Extension data filter? -
correct answer ✅The Data Extension
What is a Query Activity? -
correct answer ✅An activity that retrieves data extension or data
view information, then includes that information in a data
extension
,Salesforce Marketing Cloud Email
Marketing Specialist Certification
Exam Questions With 100% Verified
Answers
What are 2 uses for a Query Activity? -
correct answer ✅Pull and combine data from multiple data
extensions
Retrieve up to six months' data from any table
Where is a Query Activity executed? -
correct answer ✅Automation Studio
How long will a Query Activity execute a SQL query before failing? -
correct answer ✅30 minutes
What is a Personalization String? -
correct answer ✅A tag that inserts attributes from your account
into email
Where can Personalization Strings be placed in an email? -
correct answer ✅Subject Line
Content Box
, Salesforce Marketing Cloud Email
Marketing Specialist Certification
Exam Questions With 100% Verified
Answers
What are the 3 ways to use Personalization Strings? -
correct answer ✅To include data about the email (%%xtmonth%%)
To include data about the recipient
(%%emailaddr%%)
To include data about the sender
(%%replyname%%)
What is Dynamic Content? -
correct answer ✅Content that displays in a content box according
to rules that you define
What data are Dynamic Content rules based on? -
correct answer ✅Subscriber Profile Attributes
Data Extension data
Marketing Specialist Certification
Exam Questions With 100% Verified
Answers
What are the 4 ways to segment subscribers? -
correct answer ✅Groups
Measures
Data Filters
SQL Activities
What are Groups? -
correct answer ✅A subset of a list
What are the 4 types of Groups? -
correct answer ✅Attribute Based
Random (Automatically generated)
Interval-Based ("include every third subscriber")
Data filtered
,Salesforce Marketing Cloud Email
Marketing Specialist Certification
Exam Questions With 100% Verified
Answers
What are measures? -
correct answer ✅A unit of subscriber behavior that you define in
Email Studio
What are data filters? -
correct answer ✅Similar to a group, but can be applied to Lists or
Data Extensions and can include and/or statements.
What is the data source for a List data filter? -
correct answer ✅Profile Attributes
What is the data source for a Data Extension data filter? -
correct answer ✅The Data Extension
What is a Query Activity? -
correct answer ✅An activity that retrieves data extension or data
view information, then includes that information in a data
extension
,Salesforce Marketing Cloud Email
Marketing Specialist Certification
Exam Questions With 100% Verified
Answers
What are 2 uses for a Query Activity? -
correct answer ✅Pull and combine data from multiple data
extensions
Retrieve up to six months' data from any table
Where is a Query Activity executed? -
correct answer ✅Automation Studio
How long will a Query Activity execute a SQL query before failing? -
correct answer ✅30 minutes
What is a Personalization String? -
correct answer ✅A tag that inserts attributes from your account
into email
Where can Personalization Strings be placed in an email? -
correct answer ✅Subject Line
Content Box
, Salesforce Marketing Cloud Email
Marketing Specialist Certification
Exam Questions With 100% Verified
Answers
What are the 3 ways to use Personalization Strings? -
correct answer ✅To include data about the email (%%xtmonth%%)
To include data about the recipient
(%%emailaddr%%)
To include data about the sender
(%%replyname%%)
What is Dynamic Content? -
correct answer ✅Content that displays in a content box according
to rules that you define
What data are Dynamic Content rules based on? -
correct answer ✅Subscriber Profile Attributes
Data Extension data
