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Product Management (PdM)? - Ans The process of conceiving, planning, developing, tes ng,
launching, delivering, and re ring products in the market
Process - Ans A series of steps and decision involved in the way work is completed
Inputs to a process - Ans Material, People, Procedures, Customer Requirements, and Drawings
Outputs of a Process - Ans A part, a cri cal dimension, a cri cal characteris c, communica on,
date, informa on
ProdBOK - Ans A widely accepted set of strategies, methodologies, concepts, terms and
ac vi es that make up Product Management and marke ng domains
Product Management Framework (PMF) - Ans Maps the phases and stages of a Product
lifecycle
Product life cycle stages - Ans New Product Development, Introduc on, Market Development
(growth, maturity, decline), and withdrawal
Phases in the Development stage of PLC - Ans Conceive, Plan, Develop, Qualify
Phases in the Introduc on stage of PLC - Ans Launch
,Phases in the Commercializa on stage of PLC - Ans Launch, Deliver, Re re
X axis in the PMF - Ans Time
Y axis in the PMF - Ans Focus parameter - what you are monitoring or managing
XY cell in the PMF - Ans The details of a parameter at a given me
New Product Development (NPD) - Ans The process of designing, crea ng, developing, tes ng
and launching new products to the market
New Product Development (NPD) process - Ans Create strategy, generate the concept, create
the product and marke ng plans, execute pre-launch ac vi es while developing the final
product for the market
Fuzzy Front End - Ans The period between when an opportunity for a new product is first
considered and when the product idea is judged ready to enter formal development
Commercializa on - Ans The process by which a new product is introduced to the market
Goal of Introduc on stage of PLC - Ans Building demand for the consumer
Goal of Growth stage of PLC - Ans Establish product's posi on in the market, increase sales
and profits
Goal of Maturity stage of PLC - Ans Maintain market share and extend the PLC
, Goal of Decline stage of PLC - Ans Withdraw the product from the market
Phases - Ans Prescribed, concurrent ac vi es
Gates - Ans Decision points in the Phase-Gate process
Key decision points for Gates - Ans Go, No-go, Hold, Recycle
Main issues for Gates - Ans Quality of execu on, business ra onale, ac on plan
Main elements of Gates - Ans Deliverables, criteria, outputs
AIPMM CPM Exam 3.9.25
What are the 4 Stages of the productside product blueprint? - Ans Discover/inves gate, define,
create/develop, deliver
Key concepts for role of a product manager - Ans 1) strategy, roadmap, feature defini on for a
product. 2) bridge between marke ng, sales, design, support/implementa on, legal, and
finance
Responsibili es of a product manager include - Ans 1) business cases and por?olio
management 2) compe ve analysis and pricing strategies 3) collabora on with development
teams to manage product releases 4) Execu ng programs 5) Launch new products 6)
Understanding user needs 7) forecas ng 8) whole product 9) end of life 10) pricing, promo on,
place
Other key takeaways for role of product manager - Ans 1) balancing urgent tasks with strategic
responsibili es (customer problems and research vs firefigh ng) 2) Clarity in org between
product manager vs product owner vs project manager is crucial 3) Strong communica on and
rela onships with stakeholders is crucial 4) Advocate for role clarity