AIPMM - CPM EXAM WITH 183 QUESTIONS AND ANSWERS WITH COMPLETE SOLUTION NEW!! 2025/2026 RATED A+

AIPMM - CPM EXAM WITH 183 QUESTIONS AND
ANSWERS WITH COMPLETE SOLUTION NEW!!
2025/2026 RATED A+

intangibility

inseparability

variability

perishability - Ans Nature and characteris c of a service



Product

Price

Promo on

Place - Ans What are the 4 Kotler's Market Strategies?



Intensity of Compe ve Rivalry

Threat of New Entrants

Threat of Subs tute

Bargaining Power of Customers

Bargaining Power of Suppliers - Ans What are Porter's 5 forces?



Conceive

Plan

Develop

Qualify

Launch

,Deliver

Re re - Ans What are the 7 phases of PLC?



Conceive

Plan

Develop

Qualify - Ans What are the steps of NPD? (Phases)



Market Penetra on - Ans What is the strategy for exis ng market/exis ng product? (Ansoff's
Growth Matrix)



Product Development - Ans What is the strategy for exis ng market/new product? (Ansoff's
Growth Matrix)



Market Development - Ans What is the strategy for NEW market/exis ng product? (Ansoff's
Growth Matrix)



Diversifica on - Ans What is the strategy for new market/new product? (Ansoff's Growth
Matrix)



Introduc on - Ans Market Objec ve: Gain awareness

Compe on: None

Product: One

Price: Skimming/Penetra on

Promo on: Educate/Inform

Place: Limited

, Growth - Ans Market Objec ve: Stress differen a on

Compe on: Growing

Product: More version

Price: Gain market share

Promo on: Compe ve differences

Place: more outlets



Maturity - Ans Market Objec ve: Maintain brand loyalty

Compe on: Many

Product: Full

Price: Defend market share

Promo on: Reminder oriented

Place: Max outlets



Decline - Ans Market Objec ve: Harvest/Dele on

Compe on: Reduced

Product: Best Sellers

Price: Stay profitable

Promo on: Reduced

Place: Few



Product Manager roles - Ans Owns strategy

Market expert

Business case dev expert

Presents needs